Yesterday was a day of industry and political leaders making big speeches about the future.  One about an old product made new, the other about an old system now broken.  The first big thing was of course the new iPad announcement.  I guess I’m not impressed by an iTouch the size of a sheet of paper.  I was impressed however about the speech given by the POTUS.  Now that’s not to say that I believe anything will change, but it was about what we wanted to hear, the same thing that made us vote him into office.    So as we sit and wait to see what happens with healthcare reform, financial reform and just hope for some sort of good bipartisan workmanship (why yes, people on both sides of the aisle have good ideas) we continue to live and hope that we still have work and health insurance.  It seems so simple there.

I woke up to snow this morning, as did a few of my colleagues.  My snow was slick and nasty, but I could get to work (though I nearly hit a big yellow bus while sliding around my street corner).  The majority of the DDA folks saw not a single flake, even ones that live closer to me.  It was a sort of surreal drive in this morning, from one point crawling along at 10 mph because the roads were so bad to all of a sudden, clear roads and just some wet spots from the snow melting and falling off cars.  So now that everyone’s ashore that’s going ashore, we begin our day again. I continue to work on producing a flash video for one of our medical clients, hoping to get it done today.  It’s been a slow process, just like this morning’s drive in, but I’m getting a few things accomplished here and there, and it’s starting to work and look like it’s supposed to, and that’s what matters.

January is wrapping up which hopefully means that those of you who did not put your Christmas decorations away yet WILL, and it also means that the days are getting a bit longer, just a bit, and winter is about 2/3 over. Hurray! This is also the time of the year where cabin fever tends to settle in and we battle through the rest of winter indoors by occupying ourselves with a good book or movie, a different recipe or another attempt to clean out yet another closet. Where does all this STUFF come from!!! I almost wish my house had a site map… you know, like a well-optimized corporate or medical website site map. Click on the site map link from any of DDA or DDA Medical’s websites and you will, at-a-glance, find the page you are looking for and go directly to it. With two young boys running around the house and a husband who I’m convinced has “the inability to look for something if it doesn’t jump out and bite him in the nose” I’m constantly looking for something which causes me to rummage through a closet, cupboard or drawer each day. Wouldn’t it be great to click on my house’s site map and find it and its location? Until such a device is invented (don’t steal my idea!) I’ll just have to fine-tune my rummaging skills and prepare keyword-rich site maps for DDA and DDA Medical’s search engine optimized, custom-designed websites that we are known for and which have won unsolicited awards within the healthcare and healthcare IT field.

Along with the pages and pages of highly-optimized content on our corporate website, www.zeroonezero.com, we also have a section called “Learn and Enjoy” where you can do just that. You can learn about Dynamic Digital Advertising’s past accomplishments in the DDA Timeline, you can read about digital advertising information in our online newsletter Da Buzz, or you can find out if your company has adjusted to the new realities of marketing in the Marketing in the 21st Century section. If you want to “enjoy” simply go through our virtual reality environments like Digi-Islands, the DDA Agency of the Future or the DDA Carnival.