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Interactive Design’s Blog

Back to Basics, but Better than Before!

Web trends change almost as often as fashion. Early website designs are akin to high school yearbook photos. In the 90’s - the Web’s early, awkward years - websites were simple. If you were daring enough to create one, it likely included a basic menu structure, a few rough graphics in a clean layout, and short, but sweet content to satisfy your taste for information. Grunge wear was in and the look was big, baggy jeans, flannel shirts, and baby doll dresses. Oh the days! As I write, the memories of high school dances and AOL chats are rushing back!

Once we all realized we survived Y2K, websites really started to evolve, including an onslaught of distracting web banners; sounds like annoying beeps and elevator music; chained menus, submenus and tertiary dropdowns; and thousands of pages built for search engine optimization. Hello information overload! The early part of the 21st century also brought with it low rise jeans, fleece tracksuits, tight mini dresses, “the tough guys wear pink craze,” as well as fashion influences in Boho, HipHop, Pop culture, Hipster, and Emo. Hello melting pot!

Then, as the years rolled on, came embedded video, virtual worlds, 3D animation, interactive tools, and with these items, fashion trends like Boho De Luxe (which includes glamour and exotic details) and Modern Simplicity (which includes a cross between minimalism and whimsy decorations). Today, website design is getting back to basics, but it’s better than ever before. At our interactive marketing and advertising agency, clients want simple and sophisticated designs with an incredible WOW factor - whether it is visual, high-tech, or a combination thereof. Gone are the days of rough graphic websites, and so too are the days of websites filled with so much junk that they are a ticking time bomb of self destruction. Our clients have spoken and we have listened, routinely delivering websites that are easy to use, fun to explore, technically advanced, and unbelievably impressive. We were there in the 90’s designing companys’ first websites and we’re here today designing some of the best sites on the Web.

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Entry by: laura

Busy with Custom Applications, Videos and Medical Simulations

Well, it has been a few weeks since my last blog, I’ll admit it. But you know what that means, I’ve been fairly busy and distracted by all the projects we have here at DDA! In the video and animation department alone, we have a number of projects being completed, finessed and started.

I’ve also been on a couple shoots since my last blog. One to document the use of a particular medical product during an open-heart, aortic valve replacement surgery. Another was to interview the staff at an addiction rehabilitation facility located in a historical and beautiful building.

A couple of the project we are finishing include custom-made software to navigate a library of images and save them to your computer for use in other applications, as well as a complex medical eLearning tool, complete with almost 100 custom medical 3D simulation animations, made by DDA of course, to globally standardize the grading of various swallowing anatomical features and anomalies. We’re also getting close to launching our universal portfolio, which will allow users on mobile devices such as iPhones and iPads to browse our large and ever-growing portfolio. This is truly an exciting time for us to deliver our services on mobile platforms with them finally able to support the kind of advanced and technological work we do here at DDA.

Stay tuned for updates. I’ll try not to leave it so long next time!

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Entry by: laurence

The Original Universal Developer

Back in 1994-1995-1996 when DDA and DDA Medical began pioneering web development and search marketing and digital photography and other digital advertising and marketing technologies, we were always focused on and concerned about the user experience. Was it easy, was it intuitive, was it fun (whenever appropriate), was it better than anything else the user had experienced? The answer was generally yes, yes, yes, and yes!

Today, fifteen or sixteen years later, the questions are all the same, but one more has been added..will it play everywhere. No, I don’t mean will it play in New York, California and Peoria. I mean, will it play, and play correctly, on an iphone, an ipad, a Blackberry and a desktop. Will the user experience be unfettered, uncompromised and unequaled.

If it is being developed and designed by DDA or DDA Medical, it will. It is almost the first issue to be discussed, the first issue to be resolved. How will it play universally. Correctly of course, when developed by the Original Universal Developer, DDA!

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Entry by: david

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