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Interactive Marketing’s Blog

What you Can’t Say

A long running copywriting project at our interactive marketing and advertising agency is to generate search engine optimized descriptions of past and present projects. Some descriptions are more difficult to write than others. For instance, if the project at hand is one that was completed in 2000 and unfamiliar to me, then time must be expended to find out who was involved, what services were utilized, and why the item was designed or developed in a particular manner. This basic information is important in a description as it paints the outline of the project picture. The color and the space between the lines that gives life to the picture lies in the details. Certain details are more appropriate or relevant than others, but sometimes I just wish you could say it all…

I can recall a logo design we did in 2006 where the client wanted the image to look like his own bulldog, so much so that the type  (a brindel bulldog) and color  (a very particular tan) was perfectly on mark and his pet could walk proud as the mascot. I can remember a website design we did in 2007 where the industrial manufacturing client needed to make sure that his mom liked the look of the site before giving his final stamp of approval or a trade show video we produced in 2010 for a correctional healthcare company that was reviewed and approved by Shaq. Then there are projects in which the client dictates everything down to the most minute detail that the result fails to resemble the level of quality we typically produce. In turn, there are clients that give us the freedom to explore the possibilities and the results exceed even our own expectations.

Each project brings with it a web of intricacies, sometimes standard, sometimes strange. Our project descriptions in our portfolios help new site visitors get a better understanding of what was involved in producing the end product and inform them of what can be done within the confines of our office, a set deadline, and a team of creative and technical professionals. These descriptions can be found in the DDA Grid, Latest and Greatest, our Corporate Portfolio, our Corporate and Medical Training Portfolio, our Medical Portfolio, and the Universal Portfolio. Check them out!

p.s. I often chuckle to think of writing a very thorough project description - including ALL of the nitty-gritty details however crazy they may be - and wonder if it would impart a down-to-earth quality that’s often missing in the business world :) Ah, to think!

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Entry by: laura

Back to Basics, but Better than Before!

Web trends change almost as often as fashion. Early website designs are akin to high school yearbook photos. In the 90’s - the Web’s early, awkward years - websites were simple. If you were daring enough to create one, it likely included a basic menu structure, a few rough graphics in a clean layout, and short, but sweet content to satisfy your taste for information. Grunge wear was in and the look was big, baggy jeans, flannel shirts, and baby doll dresses. Oh the days! As I write, the memories of high school dances and AOL chats are rushing back!

Once we all realized we survived Y2K, websites really started to evolve, including an onslaught of distracting web banners; sounds like annoying beeps and elevator music; chained menus, submenus and tertiary dropdowns; and thousands of pages built for search engine optimization. Hello information overload! The early part of the 21st century also brought with it low rise jeans, fleece tracksuits, tight mini dresses, “the tough guys wear pink craze,” as well as fashion influences in Boho, HipHop, Pop culture, Hipster, and Emo. Hello melting pot!

Then, as the years rolled on, came embedded video, virtual worlds, 3D animation, interactive tools, and with these items, fashion trends like Boho De Luxe (which includes glamour and exotic details) and Modern Simplicity (which includes a cross between minimalism and whimsy decorations). Today, website design is getting back to basics, but it’s better than ever before. At our interactive marketing and advertising agency, clients want simple and sophisticated designs with an incredible WOW factor - whether it is visual, high-tech, or a combination thereof. Gone are the days of rough graphic websites, and so too are the days of websites filled with so much junk that they are a ticking time bomb of self destruction. Our clients have spoken and we have listened, routinely delivering websites that are easy to use, fun to explore, technically advanced, and unbelievably impressive. We were there in the 90’s designing companys’ first websites and we’re here today designing some of the best sites on the Web.

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Entry by: laura

Be Innovative

People love something different, something fun and exciting that they can run back and share with all of their friends and family. Think about the last time you discovered something really cool on the Internet and how awesome it was to be the one to share it with everyone you knew, how they oohed and awed when looking at it; it almost made you that much cooler because you were the one telling everyone, like you were part of the creation.

With DDA you can actually be part of the creation and be the cause of people’s excitement. We’re a custom developer, focused on innovation and are always creating cutting-edge work, so no matter what you need — video production, website development, eLearning platform development — we can come up with the most interactive, fun, and engaging solution that your target audience won’t soon forget.

So be the one to get others oohing and awing with  interactive corporate and medical marketing services like virtual medical simulations and virtual reality, and take it a step further with iPhone and iPad compatible versions through AppleSavvy, which offers new development and Flash conversion services.

Do more than just find new stuff, create innovate with DDA.

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Entry by: toni

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