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Super Logistics

I received my road bike this Friday in what I found to be an amazingly quick time. It took five days total from me ordering it to it showing up at my door. There were two days involved in processing the order and having it built. The last three days were all for shipping. Since it was shipped from Colorado I found the three day time to be really quick. FedEx must know their logistics very well. When I compare getting a bike from Colorado in three days to getting a movie from Amazon from places closer than Colorado in 2 weeks, it is quite a difference that doesn’t make too much sense to me. I didn’t have to pay shipping on either, but the heavier one that was farther away won the race to the door. I won’t look too much into it and I’ll just be glad that it’s here and I get to use it now.

After riding it on an indoor trainer for a while I shortly noticed that it was a big pain in my butt, literally. The seat and body position is different and would take a little getting used to. I was sore for a day, but got over it quickly and it felt natural just two days later. I rode it around the park and didn’t feel it at all. It was fast and fun. I just wish the paths were smoother at this park and there were less people to dodge. Regardless, it was an enjoyable experience and I can’t wait to do it again. On the negative side, I feel a lot slower when I’m running now.

Shipping speed is all a matter of logistics and I suppose is also a bit of how much you are willing to pay to get something to you fast. The thought that you can get overnight shipping on anything if you pay extra is crazy. I could order something in Colorado and it could travel thousands of miles and get to me within a mere 24 hours. That’s amazing! Thanks modern technology! At DDA we deal with the modern technologies of our time all the time. It may be limited to the digital realm, but there are plenty of things that are offered in that realm alone. Some that we deal with here alone are 3D animation, video editing, digital photography, advanced programming, custom web design, and more. So give us a call or visit and see what we can do for you.

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Entry by: vinnie

Lead, Follow, Or Get Out Of The Way

At DDA, we are constantly pushing the envelope. A few years ago, we designed and created and installed a very radical trade show booth for one of our medical clients. Bucking convention, this booth had no walls. Instead the 3000 foot space was defined by 21 foot cryo needles, and 17 LCD screens showing a special animated video presentation scripted and produced by DDA. Two of our go-to people, Laurence and Mick, flew to the show to oversee the installation. No advertising and marketing company to date has ever produced something as unique.

Another very unusual project was an interactive online trade show booth we created for a major aftermarket automotive parts manufacturer. Again, a truly unusual application for a website and trade show. Think of it, you can sit home in your PJs and do your ordering. No more expensive plane and hotel bills and the physical juggling it takes to produce a successful show in various parts of the country. And with email and smart phones, you are just as connected to your customers.

And again today, we are on the cutting edge with virtual medical simulations. Actually, users are typing in the keywords “virtual learning environment” to find information on the subject. In a few weeks we will be launching two very sophisticated learning environments that will help the medical communities in the area of swallowing disorders and heart problems. It is impossible to overstate how important these projects are, the clinicians and their teams are so excited about the sneak previews they have shown to their peers. Most gratifying are the comments like “You have no idea how many lives this is going to save,” from the clinician who toils daily with us on the swallowing project.

Stay tuned for the grand unveiling! And forgive us if we preen a bit.

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Entry by: elizabeth

Back to Basics, but Better than Before!

Web trends change almost as often as fashion. Early website designs are akin to high school yearbook photos. In the 90’s - the Web’s early, awkward years - websites were simple. If you were daring enough to create one, it likely included a basic menu structure, a few rough graphics in a clean layout, and short, but sweet content to satisfy your taste for information. Grunge wear was in and the look was big, baggy jeans, flannel shirts, and baby doll dresses. Oh the days! As I write, the memories of high school dances and AOL chats are rushing back!

Once we all realized we survived Y2K, websites really started to evolve, including an onslaught of distracting web banners; sounds like annoying beeps and elevator music; chained menus, submenus and tertiary dropdowns; and thousands of pages built for search engine optimization. Hello information overload! The early part of the 21st century also brought with it low rise jeans, fleece tracksuits, tight mini dresses, “the tough guys wear pink craze,” as well as fashion influences in Boho, HipHop, Pop culture, Hipster, and Emo. Hello melting pot!

Then, as the years rolled on, came embedded video, virtual worlds, 3D animation, interactive tools, and with these items, fashion trends like Boho De Luxe (which includes glamour and exotic details) and Modern Simplicity (which includes a cross between minimalism and whimsy decorations). Today, website design is getting back to basics, but it’s better than ever before. At our interactive marketing and advertising agency, clients want simple and sophisticated designs with an incredible WOW factor - whether it is visual, high-tech, or a combination thereof. Gone are the days of rough graphic websites, and so too are the days of websites filled with so much junk that they are a ticking time bomb of self destruction. Our clients have spoken and we have listened, routinely delivering websites that are easy to use, fun to explore, technically advanced, and unbelievably impressive. We were there in the 90’s designing companys’ first websites and we’re here today designing some of the best sites on the Web.

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Entry by: laura

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