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Crystal’s Blog

A Lot Has Changed in Five Years

So, this past Sunday, 11/28, marked my 5-year anniversary with DDA. Yes, I remember the date. I tend to remember odd tidbits like that rather easily. This got me thinking about how much DDA has grown since I joined the team.

2005 - DDA was made up of 10-12 employees. DDA was growing and not long before I came on board they had expanded to offer search engine optimization copywriting.

2006 -  DDA launched a new division, DDA Medical, in order to meet the needs of healthcare professionals, pharmaceutical companies, and medical device manufacturers.

2007 -  DDA developed illustrations and videos of each employee so that clients near and far could put a face to a name without leaving their desk. Meet DDA.

2008 -  After the development of DDA Medical and DDA Video we grew to a team of 20+ and began busting at the seams which forced the introduction of four new divisions: DDA Apps, DDA SEM, DDA CMT, and DDA USA. This was the year that the company made the move to a much larger facility which has allowed us to continue to grow.

2009 -  DDA created Synchronous Media and the DDA Smart Site. Video, text, and images come together to create one very memorable experience that allows the user to obtain information in the medium with which theyre most comfortable.

2010 -  As technology changes so must a company’s capabilities. With the introduction of the iPad and the growth of mobile browsing, DDA launched our latest division, AppleSavvy.

So, that was just a quick glimpse of what I have witnessed over my 5 years with DDA. For a more detail compilation of our achievements and accomplishments visit our timeline.

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Entry by: Crystal

Distance Learning Programs Make High Education More Appealing

Ever since I graduated from college, I have wanted to go return for my Masters. Every year I look into the programs that are offered at local universities and try to find a way to fit the programs into my schedule. This seems to be an impossible task. So, each year the idea gets put back on the shelf to be reevaluated at a later date.

Each time I revisit this idea, I am increasingly interested in the number of distance learning programs that are offered and the conveniences their virtual learning environments offer.

  • The ability for a student to meet with an instructor in real-time using a web cam and VoIP opens up the possibilities for teacher-student interaction.
  • The ability to capture class meetings to be viewed at a later date and time by the students. This can only benefit the progress that students make.

Providing an environment where teachers and students are able to meet and discuss ideas, theories, and projects at their leisure via electronic communication is surely a benefit for many. The benefits this could pose for businesses is endless.

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Entry by: Crystal

Building Your Business via Social Media

Many companies are adding Facebook and Twitter to their marketing plan for various reasons, such as they are reasonably simple to learn and don’t require too much time. If approached correctly, they can provide an effective way to promote your business and engage your followers.

For small businesses, Facebook and Twitter can be a powerful tool. Each provides a venue where you can build a following and communicate with them.

Social media sites such as Facebook and Twitter allow you to talk to your current and potential clients. If you’re not sure what to say think about:

  • Announcing a sale or promotion. Offer special discounts to your followers from Twitter and Facebook.
  • Link your fans to interesting posts and articles that you wrote - something that relates to your brand.
  • Keep your fans up to date about additions to your website, new service or product offerings, a great review of your business.
  • Ask your followers for feedback.
  • Host contests to engage your followers. (Like DDA did for Marks Jewelers!)

Be sure to engage your fan base in public conversation with your other fans. Most importantly, be sure you reply in a personal tone to the quality comments. This will help you build a better reputation.

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Entry by: Crystal

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