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Crystal’s Blog

‘If you build it, they will come’ or will they?

Over the past decade, businesses have witnessed a shift in advertising dollars from traditional media (print, radio, and broadcast TV) to online outlets. From 2008 to 2009, there was a 27.2% decrease in advertising according to the Newspaper Association of America. More and more traditional media outlets are turning to social media and online video to engage their audience.

As your business makes the move to social media, continue to push the envelope and strive for audience engagement by asking and answering questions. If you do not interact with you audience your social media experience will not reach its true potential. If you show an interest in your audience and their thoughts/opinions you will find that they will respond by interacting via social media outlets. Try to publish posts that elicit widespread response and be a conversation starter. Read through your audiences comments and respond to those who are insightful. This type of engagement is a good step in the right direction.

Just like any other branding effort, social media campaigns need to be promoted. Social media doesn’t follow the Field of Dreams belief that “If you build it, they will come.”

Give DDA a call the learn how we can help you build your social media efforts!

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Entry by: Crystal

Your Company’s Image May Make or Break You

I’m sure you have heard the saying “Behind every great man there is a great woman.” Well, how about behind every great website there is a great mascot. Some of the most well known internet mascots belong to social media sites and search engines. Recently Mashable.com came out with a Top 10 listing of online mascots and it wasn’t until I read this that I realized how prevalent these icons are in today’s society.

The Hootsuite Owls: Hootsuite was developed as a professional Twitter client. Today you can link your Hootsuite account to multiple social networks; like Twitter, Facebook, MySpace, etc. in order to control them all from one location.

Twitter “Fail Whale”: Twitter’s Fail Whale is displayed whenever Twitter is experiencing a problems and typically appears with a message that reads “Too many Tweets! Please wait a moment and try again.”

Google: Google’s logo is recognized on its own, however it is the Google Doodle that receives the most attention. For various holidays, occasions, etc Google’s in-house artists create memorable Doodles for the world to see.

Travelocity Gnome: The Roaming Gnome was born in 2004 where a man looked for his missing garden gnome. Today the gnome has ditched his owners and continues to appear in ads.

The Twitter Bird:  Ollie, the Twitter bird has risen to fame as the most well-known blue bird on the internet.

Contact DDA to learn how we can create a memorable brand for your company! Our in-house designers will meet all of your expectations and more.

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Entry by: Crystal

Smartphones are the Future

As Smartphones are becoming more widely used by the public, mobile advertising is becoming the wave of the future. Numbers vary depending where you get your information but roughly 52% of Smartphones users have acted on an advertisement they saw in an App and 18% have made a purchase directly from an ad within an App. In addition 53% of users say they are willing to share their location in order to receive more relevant advertisements and close to 75% said they would prefer to download a free, advertisement-supported App rather than pay a fee upfront.

This is great news for social gaming Apps that offer special deals to users based on their location. This is even greater to Apple, who will release their mobile App advertising platform, iAds, this summer with the iPhone 4.0 OS.

With the growing dependency on mobile devices it is no surprise that items such as the iPad are selling in such high volume. More and more sites are starting to make the transition to iPad-optimized versions of their sites to accommodate the million-plus units that have sold since the launch. For instance, Amazon launched their latest mobile App, which is iPhone and iPad friendly.

Want your site to be Smartphone ready? Want your site to be accessible to the millions who have already purchased their iPad? Contact DDA to learn how we can help you convert your existing site to be iPad friendly.

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Entry by: Crystal

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