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Mick’s Blog

Here comes iAd

I have a feeling Washington Dulles International Airport also know as (IAD) is going to be pushed down in Google returns. Steve Jobs has just finished his iPhone 4 launch and everyone is raving about FaceTime, which I’ll admit is pretty cool, especially the idea of two deaf people talking over it using sign language, even if it is crippled so far by just being wifi only. But what excites me more, and you may have guessed this by the title, is iAd.

Using a similar model to Google’s AdMob, it is a way to ad adverts to your app, so that you can make the app cheaper to buy. Much the the way you ad Adsense to your blog or website.

It works by adding a small banner to the bottom of your app. Clicking on the banner will launch a full-screen ad, which can be interactive and include video. It will not launch Safari, but run in its own environment. Upon closing the ad you return to the exact point in the app.

The iAds will be hosted and sold by Apple. Apple will retain 40% of the ad revenue with the other 60% going to the developers.

Here you can see an example iAd for Toy Story 3 displayed at the bottom of the iphone.

iad

With Steve Jobs saying iAds are projected to represent 48% of the mobile advertising market in the second half of 2010, this becomes a form of advertising you need to start to take seriously.

If your looking for a digital advertising agency to help you get a grip on the new world of advertising, look no further than Dynamic Digital Advertising. It’s in our name!

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Entry by: mick

3DTV implications of computing and the Internet?

3D movies have been taking off and creating big hits. Now you can bring 3D home with you, as the next generation TVs are supporting 3D broadcasts and Blu-ray movies. If 3DTV gains the same amount of traction HDTV did, we will we see this filter through to the Internet. YouTube now delivers video in HD. It wouldn’t be a big surprise if they were looking at 3D next. They already looked into a stereoscopic player last summer.

Here at DDA Medical, we are very excited about how this technology can be integrated into our virtual medical simulations. Simply being able to see body parts in 3D would be great when trying to demonstrate how to move a catheter through a heart without damaging any tissue. Having 3D as a new learning tool is yet another reason why you should consider virtual medical simulations and training over the traditional books and videos approach.

Engage your audience and they will learn faster and retain more.

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Entry by: mick

Virtual Medical Simulations from DDA

With the ever growing amount of technology in the Healthcare industry it becomes increasingly harder and harder to keep up to date and trained on the latest equipment. That is every doctor’s problem, not enough time in the day and too much to get through.

If you’re a medical device manufacturer and you’re bringing to market the latest and greatest Endolapscopthinamy you have a big problem to overcome. That problem is getting doctors to see the value of your product, how it can help make the doctor’s life easier, and  how quickly they can learn to use it. You could gather all the docs in one place and demonstrate the device, but this would be far less ideal than having a trained doctor go out with the equipment and demonstrate one on one with  each doctor you wish to impress. Well obviously this would be impossible, especially with today’s tightening budget strings.

Luckily DDA Medical has just the solution. We call them Virtual Medical Simulations. They can be used to demonstrate a device to a doctor and then later used to instruct that doctor on proper usages of the tool. What’s more with our embedded video technology you can have your top specialists going through and demonstrating the device. Another bonus of a virtual medical simulation is that it can be viewed at the doctor’s discretion, whether that is on his lunch break or at 4 a.m. in the morning, it will be there when the time is right for the doctor.

Call DDA today and let us demonstrate the future of medical device sales and training.

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