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John’s Blog

Interchangeability

So here at DDA, we do a lot of our work with the Adobe Suite. Just today I noticed that I had Premiere, After Effects, Media Encoder, Dreamweaver, and Photoshop all open at the same time, creating a nice little rainbow of colors in my taskbar. While I was in college, we didn’t use it as much as we probably should have. I’ve always known how well each program works with one another, but it wasn’t until I started here at DDA did I really begin to grasp these programs’ powers in regard to their interchangeability with one another.

You can start a movie project in Premiere, add a Photoshop image into that movie and update the picture through photoshop. Once you save your new image in Photoshop, your image is now changed in Premiere as well. The same can be said with all their programs. Make a change to a picture and your website now has that change, almost instantly.

Our workflow for clients here at DDA is very similar. Let’s say you need a website built. We can seamlessly add new pictures to your site if you need to, anytime you need it. We can incorporate video you provide us, or we can shoot and edit footage for you to be implemented into your page. If you can imagine it, we can produce it.

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Entry by: john

Invest = Success

Lately, I’ve been spending more money than I probably actually have. I have the normal bills to pay, but I’ve also been buying a lot of video equipment. Before I started here at DDA, I had been doing a lot of freelance video work and since I had just graduated from college, my constant access to whatever I needed for a shoot had been cut off. So for about the last seven months, I have slowly been building my own personal collection of toys. I started with buying a camera, some new software, and a bunch of accessories for the camera. That was a huge chuck of change. Then, once my bank account recovered a little, I was offered to edit a feature and I (mistakenly) thought I needed another computer for that job. Thankfully they payed well, but my wallet was pretty empty after that. Now I’m prepping a small little documentary tour that has been in the works since before my time at DDA and there are a few things that are not cheap that need to go into that.

But honestly, making an investment into your product is what makes the outcome so much better in the end. I’ve worked on hundreds of video projects and I can trace a lot of them back to previous projects. It’s the constant improvement that gets you noticed. One gig leads to another.

The same is true both here at DDA, and for those who use our services. Not only can you take advantage of all we have to offer, but the product we produce will greatly impress your intended audience. Just this week we got a lot of equipment that we are taking with us across the country for a video webcast at the end of the month. Since we are always investing in ourselves, why don’t you?

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Entry by: john

Photography in a Video World

So we are prepping a photography shoot here in the video studio at DDA which made me think of how intertwined these two mediums are, especially as of late. Video is, at its essence, photography to begin with. When a series of images are taken in rapid succession and then played back together, you get a movie.

For a while though, there was a rather large difference in the video world between a video camera and an SLR (or single lens reflex) camera. A video camera was used to shoot video, while the DSLR was used to shoot stills/photographs.

Not too many people shoot on film anymore…be it video or photography. With the digital revolution including easy ways to take stills in video cameras…and the reverse true in DSLRs being able to take video, sometimes there is not a need to have both pieces of equipment anymore. A lot of music videos, independent movies, youtube videos, and even some TV shows and parts of studio movies (House and Black Swan for example) have been shot on these tiny little DSLR cameras.

Shooting video primarily on DSLR has drawbacks though…sound has to be recorded through a separate system which ironically is a throwback to the days of shooting on film. You also need to develop your own rig in order to get that video camera feel out of your DSLR and their might be increased shakiness of the image if you don’t.

Here at DDA, we have the equipment to do both sides of the spectrum. We have video cameras, as well as DSLR’s and we use them according to what our clients need. Regardless of what that might be, it certainly is an interesting time to be involved with video production, having so many options to get your message out in the most effective way.

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Entry by: john

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