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Laurence’s Blog

Back to Pencil and Paper

I’ve drawn Erin before, but it’s been a while, so last night I drew a portrait of my wife for the first time. It has been almost 10 years since I graduated from MICA, a long time has passed since spending endless hours in studios, being in-front of a blank canvas and having group critiques of our art. But I was reminded of these times by watching Work of Art, the Next Great Artist episodes over the past couple weeks. Watching a couple episodes made me feel very nostalgic and I quickly went rummaging through boxes in the basement to find my portfolios, slides and photos documenting work I had done in art school.

Although I haven’t touched pencil to paper in a serious attempt to create a drawing for a long time, my creative outlet has been with at DDA. Everyday I’m creating something new with the latest in web, video and 3D visualization technologies. I get to compose videos and make them come to life, integrating 3D animations and on-location video footage, and spokesperson videos shot in-studio. Then build highly interactive websites to allow users to navigate through the videos and synchronize information to create immersive eLearning experiences.

But the more digital technology tools and mediums advance, the more alien the feeling of drawing becomes. There’s nothing quite like drawing from life, perceiving scale, negative space, light, shadow, perspective and texture and translating it onto paper. As things around us keep getting more complex and time seems to be moving faster and faster, I’ll be trying to slow if down by going back to pencil and paper.

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Entry by: laurence

Website Videos for All

Lately, we’ve had a lot of requests from clients to add videos to their website. A year ago, we would have quickly converted to Flash video, slapped it in a player and, voila! But things are a bit different these days. With people browsing the web more frequently on their mobile devices, we need to make sure their experience is gratifying and make online video accessible.

So, we’re now providing a variety of options for website video integration into interactive websites. All the options are still pretty quick to implement but the most versatile option gets a bit technical. This option includes having to render at least two video formats that are html5 friendly and a flash fallback for browsers that don’t yet support html5 video.

We’re also quoting a number of projects that utilize new html5 coding and will perform a lot of interactive actions with Javascript. In html5, we can also use cue points in the video to synchronize text, imagery and javascript functions. With this advanced web coding, we’re able to give all users of the Internet a fun and unique experience wherever they happen to be browsing.

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Entry by: laurence

Combining Programming Languages

The past few days I’ve been working on the initial coding for an image library tool which will allow users to search, select and save an image to their computer. The main file is created in Flash using ActionScript3. We then use MDM Zinc to extend Flash’s capabilities with {mdm}Script3.0 programming. To top it off, on the MAC platform, we need to use integrated AppleScript to run commands and methods for handling the file transfer. The end result will be a great tool for those who require image libraries to assist in helping the mentally disabled learn and adapt to our ever-changing and complex world.

At DDA, we are knowledgeable and skilled in a number of digital mediums and formats, enabling us to produce high-quality interactive websites, virtual medical simulations, eCommerce websites, iPod and iPhone friendly websites, medical videos, corporate videos, and a number of other digital marketing products.

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Entry by: laurence

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