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David’s Blog

Go Cisco

Today Cisco announced a breakthrough Internet Router that will become the backbone of the future Internet. Capacity will increase 12 times versus other routers, making the future Internet faster, smarter and more able to carry much larger amounts of data and video.

Cisco claims enough capacity to download the entire library of congress in 1 second or to carry a phone call from every person in china at the same time. Think how fast, seamless and integrated online video will become.

DDA and DDA Video has been planning for this future Internet for more than a dozen years. In our opinion, web browsing should be a video experience and not a textual experience. Sure, many people still read books. The success of Kindle proves that. But while the average American reads a newspaper or non-web text only occasionally or only when they have to, almost all Americans watch a few to many hours of video (TV) every day. Just imagine how poor an entertainment experience it would be if you went to your Cinemaplex and watched a two hour movie made up exclusively of the written word.

It is definite in our minds, it always has been, the future Internet is video based, and consequently more compelling, more interactive and more effective as a sales, marketing, educational, informational, and experiential tool.

With a long history of 2D, 3D, website design, illustration, photography, video capture and editing, scriptwriting, elearning, programming, flash animation and more, the future Internet is here today at DDA!

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Entry by: david

My son did it.

I took a good look at a website today that belongs to a new potential client. The client is a Fortune 500 company that does almost ten billion dollars in business annually.

The website looks like it was built by a student learning to use templates. Probably put together by an in-house IT department, it is quite amazing that there is so little recognition by the marketing department that the style, graphics, information architecture and presentation are so primitive.

Ironically, the propective client was NOT asking about our website development and website design services. Their “need” was to add video to the website, and youtube, and sell their services.

I wonder how much money they spend (waste) every month on PPC and traditional advertsing getting the right visitors to the wrong website presentation.

Just because someone CAN build a website…it doesn’t mean they should!

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Entry by: david

Giving Thanks!

So grateful for all the great things that happened this week. Our clients have been awesome, our projects turning out amazing and our workload very full and balanced.

Major medical elearning projects, a live webcast in the Midwest, a pile of video editing, flash development to our eyeballs, a great DDA staff, writers, videographers, programmers, artists, designers, illustrators, search marketing technicians…all the best and the brightest.

The future looks great, we appreciate the past, and we are oh-so-grateful for how well we are weathering the economic woes.

Its Thanksgiving in March!

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Entry by: david

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