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Debbie’s Blog

Organize and Archive

This past weekend was full of clearing and packing. With the noticeable onset of fall, it was apparent that it was time to start to pack away summer and move into the next season. So I enjoyed my pool for the very last time in 90º weather; actually, it wasn’t all that enjoyable, since the water temp had dipped down to about 60º. It was all I could do to get in and clean out all of the quickly falling leaves and get rid of any other muck that had accumulated in otherwise unreachable spaces, as my legs slowly succumbed to the cold and eventually lost most of their feeling. Then the rain caught me unexpectedly and I did not get the patio cushions put away in time, so now they will have to wait for the sun to return and dry them out before storing them. The change to winter clothing will be next, putting away sun dresses and sandals, archiving summer so to speak, putting it all safely away until I need them again.

Archiving is an important function of maintenance and upkeep. Sure, we could leave everything out and about all the time, but that would leave things prone to loss and/or damage, and just the sheer mass of it all would be difficult to negotiate. So the smart thing to do is to organize and archive. With the massive amount of work that is compiled, designed and completed here at DDA, archiving is a necessity. Our clients continually re-visit, re-work or re-design new versions or components of their advertising campaigns, and to keep within each branding style, being able to access previous works quickly is important. Imagine having to sift through innumerable files in every category including 3d medical animations, training videos, medical device videos, product photography, on-location photography, logo design, brochure designs, medical website designs, graphic designs, custom medical illustrations, interactive games and virtual medical simulations? One could get lost for years, stalling completion. Organization and archiving is a regular part of the professional DDA way.

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Entry by: debbie

Bob the Builder

DDA, like Bob the Builder and his team is always ready to tackle any project. Our staff of artists, animators, programmers, videographers, search engine optimization specialists, coordinators and copywriters hammer out all of the solutions that lead to top notch job well done.  We continually turn out some the most beautiful and innovative medical website designs, graphic designs, animated medical videos, medical education videos, product photography, virtual medical simulations, interactive media and games with comprehensive and informative copywriting. DDA’s “Can-Do Crew” use the power of creative-thinking, problem-solving, teamwork and follow-through from start to finish. Check out what we can do for you.

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Entry by: debbie

Re-entry

Today is Tuesday. But as we ease into re-entry into the work week after a nice long Labor day weekend, we realize that today is really just Monday in disguise. This was noticeable early this morning as more than one of us had  a little trouble discerning what day of the week it actually was. But as the fog lifts from our brains (that may still be thinking that they are still on a picture-perfect extended Labor Day weekend), we find ourselves busily back at our desks, taking care of business.

Today’s business for me involves teaks and twists,  links and lists, additions and adjustments. DDA’s Universal Portfolio, created especially for everything mobile and serving all browsing platforms including iphone® and ipad®, has paused at the 850 mark to go live for everyone’s viewing pleasure. Yes, that’s 850 examples of the creative productions that DDA has brought into the world over the past 16 years, including 3d medical animations, medical education videos, corporate videos, digital product photography, custom programming, interactive games, brochure copywriting, medical content writing, graphic design for web and print, custom medical illustrations, healthcare elearning, and virtual medical simulations.

But the number 850 is just a pausing point. We will continuously add more and more as we create more and more, causing the Portfolio to expand exponentially. That’s the forward-thinking, non-stop process that is “business as usual” here at DDA.

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Entry by: debbie

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