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Debbie’s Blog

884

884 and counting…. It is a massive effort to compile, date and describe every item that DDA has produced over the past 13 years. The DDA Universal Portfolio is one of our recent mammoth undertakings, and it involves almost every staff member in some way by either contributing medical copywriting, custom programming, searching, compiling and prepping.

These samples show that the amount of talent that oozes out of every pore of the DDA machine is astounding. There are  examples of every type of design and service, including medical illustrations and animations, medical video production, streaming video, medical device video, product photography, on location photography, flash programming, print ad design, medical website design, corporate identity design, medical CME, 2D and 3D animations, virtual medical simulations, interactive games and websites, commercial scriptwriting, search engine optimization… and the list goes on…

Plus, all this is made available for your viewing pleasure on any platform, including your iphone® and ipad®. (Check out our Applesavvy for ways that we can help with that.) It’s quite a fun little history lesson as you can view the progression of designs from vintage to current and watch each advancement in technology as they are integrated them into every new design along the way. Join us at the forefront, DDA is always one step ahead.

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Entry by: debbie

The Proof is in the Pudding…

What?!? I have heard this term many times, but didn’t fully understand it. I was thinking more along the lines of a soufflé that could fall or fail in the end. After looking up its true meaning, it turns out that in a way I was not that far off, although it really isn’t about a sweet dessert, it seems that pudding was something else altogether in the medieval 1600s. The original phrase has been butchered and shortened over the past few hundred years, so here’s the full version: “The proof of the pudding is in the eating.” It means that the true value or quality of something can only be judged when it’s put to use. The meaning is often summed up as “results are what count.”

Why am I mentioning this obscure  idiom? Well… mainly because I am such a foodie, that I am always finding food references or inferences in everything that I do. This particular quote uses one of my favorite foods: pudding…… yummmm…… oh- ok, back to writing… so believe it or not, I made this connection after making updates to a website, and consequently “putting” the pages up (uploading)  followed by the usual “proofing” of the work.

I giggled to myself as my brain took a slant on the food reference and made it “the proof is in the putting.” So, if I made all of the changes and adjustments correctly, when I “put up” the new pages, it would result in a useful, reliable and valuable information tool, not a fallen soufflé.

DDA shows its worth everyday with creations in every field of advertising, including 3d animations, animated medical graphics, medical training videos, product photography, medical copywriting services, medical website design, custom medical illustrations, interactive games and virtual medical simulations, putting it all out there and proving that our work is top quality and that you can count on our results, time and time again.

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Entry by: debbie

Calm After the Storm

After the maelstrom of the past few weeks that consisted of an intense 4-day, non-stop photography session with both on-location and in-studio photography and a bevy of models, hair, makeup artists, wardrobe stylists, coordinators, photographers and innumerable others handling various details of every kind, combined with several other projects occurring simultaneously, including an instructional video, educational video and a few product photography projects, all of which completely consumed our videographers, photographers and various other employees…today seems almost lethargic in comparison.

But don’t let the quietness fool you — the intensity has merely moved to a different focus. These raw images and videos will now be taken to  a whole new level of perfection as they are processed, edited, integrated and transformed by our animation artists and master videographers, then rendered into a custom made masterpiece of amazing and yet specifically defined proportions. A-mazing!

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Entry by: debbie

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