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Andrew’s Blog

Narration for Video

Yesterday we completed more voiceover work for the latest window and door installation videos we filmed on-location a few weeks back. We used the same actor who did the first few videos, so things went smoothly as everyone knew exactly what to expect. Because these installation videos are meant to educate potential customers about the installation process, the narration helps describe all the actions that are taking place on screen. Additionally, the narration provides insight into what makes this particular installation different from one offered by other companies. In the end, our client has a few great videos showing the complete installation process, in 3 to 5 minutes, allowing the customer to see everything that will happen and take place. The client has previously expressed how the videos have provided a nice sales tool, and we’re excited to add more videos to their collection.

The voiceover actor was selected from DDA’s Actors’ Network, featured on our DDA Video site. We currently showcase a gallery of 60 actors that features introductory video clips, head shots, and the resume of every actor. It’s proven to be a great way to offer a diverse selection of actors to our clients and allow them to see (and hear) each actor to make selections. DDA’s casting services also extend beyond our gallery if need be. In fact, we are currently working to schedule over a dozen models for an upcoming photo shoot from both our network and an outside network.

For any and all photography, video, or audio needs, DDA offers the complete service package from start-to-finish.

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Entry by: Andrew

Medical Videos

This morning we’ll be returning to work on an old video project regarding dental implants. About 2 years ago, DDA Video went on-location to film the complete extraction of a patient’s teeth, get fitted for implants, and eventually receive the final implants. The video will be used, in part, to help present the implants that were used for this patient and show the dramatic change that occurred. Ultimately, this video is part documentary, part instructional, and part product demonstration - all of which DDA Video happens to do all the time for various clients. It’s pretty exciting for us to be able to complete this project. While we have a large medical video portfolio, it’s rare that you have the chance to work with real-life patients and surgery due to concerns for patient privacy or patients simply not willing to be on video, which you can’t really blame them for. So this video should make a very fine addition to our ever-growing video and medical portfolios. It may not be the prettiest looking video for us to showcase due to the nature of what it shows, but it’s certainly going to be a valuable education and promotion tool for our client - which is what really matters.

From product launch videos to corporate presentations, live webcast events to installations videos, and more, DDA Video does it all.

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Entry by: Andrew

Social Networking

Yesterday I was thinking about how fast technology has grown, especially in regards to the internet. Not long ago we were using dial up connections, many people were on AOL, and we believed the internet was fairly private to share information with only a select few people. Now we don’t have to tie up the phone line to get online, we’re always on (even with mobile devices), and social networking has changed the face of the internet as we know it. Except for those tech savvy people or those simply cautious enough to understand, a quick Google search can reveal a lot of information about a particular person.

But, this is how the internet has grown to be so important. Social networking is not only a great way to keep up with friends, but it can also serve to deliver marketing messages or advertisements to capture people interested in your business. Never before have we been able to carefully target specific people based on their interests. I’m not 100% on all the ins and outs, but I’m quite certain Facebook is able to target advertisements based on information pulled from user profiles. So for instance, if you like a certain band in your profile, any advertisements related to that band will appear to you. This is just a small sample of how social networking has changed things.

As a business, it only makes sense for you to try and leverage this market. DDA specializes in social networking optimization to help target your business to people all over the world who may find interest in your products or services. Alternatively, DDA can also build complete social networking sites so that your business can build a community of it’s own.

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Entry by: Andrew

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