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Eileen’s Blog

Degreed Professionals

“You know what college does for you? It makes you really smart, man.” –Kanye West

It pleases me to be referred to as a degreed professional, as it makes me feel less like the recent college graduate I am, and more like the savvy young professional I am no doubt becoming. It is a term I remember from when, as a prospective employee, I was reading DDA’s impressive and somewhat intimidating website and imagining what my potential coworkers and bosses would be like.

What would a website designer, copywriter, animator, programmer or search engine marketing specialist act like and look like? What would the office environment be like? I drew more on my repeated viewings of workplace movies (”Working Girl,” “Nine to Five,” and to a lesser extent, “Big“) than on my actual workplace experiences.

It turns out everyone was younger and less intimidating than I had pictured, and while my bosses haven’t taken me to FAO Schwartz (yet), they are still great people to work for, and they have taught me so much in the time I have been here.

Working at DDA has required me to learn new skills, but they have largely been a marriage of the skills picked up at previous office jobs and the research I did in college. If I have to write about a product, service or industry I am unfamiliar with, or even one that I am familiar with, I have to find out as much as I can about the subject in the shortest amount of time, just like I did in college. I learned so much there, and I know I owe my position here to the brainy, debauched gold-digger called college. She gave me so much, but I’m still paying for it.

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Entry by: debbie

Goodbye, Blue Monday

“Goodbye, Blue Monday” was the alternate title for Kurt Vonnegut’s sour, clever and bleak novel “Breakfast of Champions.” Either book title would be relevant for today, since Monday is the day of the week on which DDA gives its employees breakfast. And not some motel-quality continental breakfast, but genuinely mood-altering bagels which make it possible for DDA to continue its tradition of excellence, even on rainy Mondays.

Things didn’t bode well for today. Rob and I (well, I pluralize it to share the blame–one could say that as only Rob drives, the wrong turn was all on him) took a wrong turn, and ended up getting stuck behind garbage trucks, buses and unimpressed pedestrians down the circuitous one-way streets and crowded boulevards of North Philadelphia. This was followed by a traffic jam on 95, which was the road we were supposed to be on all along. Also, it had gotten cold and rainy since the glorious weekend, and I, like the rest of the professional world, had to reconcile myself to the upcoming week of uncomfortable shoes, prompt responses, scheduled meals, and wearing pants. What could convince me that this day held any merit?

For one thing, it was Mariah Monday on 98.9 FM. If a client were to ask me what keywords they should include in their search engine optimized content, I would recommend they sneak in some search terms like “fantasy”, “emotions”, “one sweet day”, and just to keep things current, “touch my body (remix)”. But I am not a search engine optimization specialist, like several of my co-workers are. They would probably suggest keywords that were more relevant to the client’s products and/ or services. I suppose this is why I’m just a writer.

And the other thing that saved the day was bagels. I actually haven’t had mine yet, as I’ve been sidetracked by my duties in project coordination and copywriting. There’s a lot riding on this bagel–my day’s happiness. However, I’m not worried, because I am as assured of my Monday bagel’s deliciousness as you should be of DDA’s excellence in advertising.

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Entry by: debbie

The Greatest Things About Thursday

At Dynamic Digital Advertising, as at my previous jobs, I have a non-Friday which I refer to as “my Friday.” This always struck me as one of the sadder parts of working in the service sector, that we were on separate, individual calendars.

But there is nothing sad about double Fridays at DDA. I get one Friday on Thursday, and then another the next day. It’s like Groundhog Day, if it were about a Friday that keeps happening. The greatest thing about real Friday for me is that it’s a warm-up for Saturday. I’m already fully relaxed by Saturday, and able to accept the advent of Monday by Sunday afternoon.

The trade-off is that we work ten hour days, and never take big executive lunches. Also, we get bagels on Monday. I feel like our bosses may be motivational geniuses, because it is like a preemptive strike on a case of the Mondays.

There’s lots of other great things about Thursday at DDA. Let’s go through a list of things I’m looking forward to on this particular Thursday:

  • a meeting with a client regarding a trade show display to be used at three major trade shows, and designed to appeal to all of the client’s intended audiences (investors, franchise owners, colleagues, and more)
  • visiting a friend from college, who thinks my job writing search engine optimized content is awesome and wants to hear all about it (maybe I’ll just give her a link to my tell-all blog)
  • continuing an internal project on corporate and medical training materials; conducting research on workplace etiquette by watching 30 Rock (on tonight!)
  • taking a meeting with the head of programming to learn all about our programming capabilities—which are extensive, so I don’t know how she’s going to condense and simplify it for a big Luddite like me.
  • the coming of Fake Friday (it’s here!) and real Friday (it’s going to be so good).

That’s it for today. Enjoy your Thursday as much as I am going to enjoy mine (a lot).

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Entry by: debbie

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