Tonight my fiance and father will be meeting me at work to visit a possible wedding location for a second time. We love the setting and feel of the venue, now we just have to settle on a caterer should we choose to commit to this location. Unlike many reception sites that force you to use a particular caterer, this location offers a choice of seven, a feature I especially like as my budget is smaller than most. If all goes well tonight, it is possible that our long engagement will finally result in a wedding this time next year!

As I said in a blog entry last week, this whole research and interview process reminds me of the new business development motions we go through here at our full service medical marketing and  advertising agency. As is often the case, I found these possible locations through the Internet. How the site was put together, its design, and content greatly influenced whether or not I picked up the phone to schedule an appointment. Once on site, we expected an excited, warm, and informative individual that was able to answer our every question and for the most part, this is exactly the service we received but when it wasn’t, our opinion of the facility was justifiably diminish. Overall, it is a delicate process, especially when a venue may be one of many possibilities. To put it simply, you need to outshine the competition.

At DDA Medical, this is exactly what we strive to do. No, our prices may not be the cheapest, but they are certainly fair, especially when considering the caliber of work our staff of degreed professionals routinely deliver. What’s more, client satisfaction matters to us. Our goal is not to simply finish a project and collect a pay check, but rather to foster strong, long-term relationships. What’s more, at the core of DDA Medical’s business model rests an unquenchable desire to improve and expand our capabilities. From eLearning website development to search engine optimization services and custom program development, our list of digital advertising services is ever growing to ensure our clients will never have to look elsewhere for quality work.

The DDA writers are at it again, developing a new section of content for our ever-expanding website–a testament that we practice what we preach. If you are a client of ours enrolled in our SureThing optimization program, you certainly are aware that nothing is more beneficial for your site’s rankings than relevant keyword-rich content. Over the years, DDA has developed well over 3,000 pages of content for our several divisions and that number is still growing. As our capabilities increase and the needs of the industry shift, we expand our site to ensure individuals in search of quality digital advertising services find us. From corporate and medical training and animated simulations to custom website development and programming applications, we do it all and advertise it all through search engine optimized content. So what is our next endeavor? Targeting the keywords of “Healthcare It” and “Medical Communications” because for a driven company hell-bent on success, there is always room for expansion and improvement in terms of a robust and informative website.

I am very excited! Tomorrow I will be going to New York City to see my favorite band, Muse. While researching train schedules, I saw a familiar name. The train station’s parking garage is operated by one of DDA’s clients. In fact, last year we launched an interactive website that features a number of engaging features, including a flash animation, an alert RSS feed, as well as  garage-specific directions and pricing. I guess it is a small world after all. Actually, a better way to describe it is a large reach for a small company.

Though to outsiders our staff of twenty-some associates may seem tiny when compared to large marketing and advertising agencies, are capabilities are anything but. From website development and custom programming to search engine optimization and professional medical animations, you’ll find it hard to identify a digital technology we have not yet mastered. And as time passes, our capabilities increase. Come to us this time next year and I am certain our service listing will have increased exponentially. It’s just the DDA way.