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Elise’s Blog

Far from Ordinary

Finally our home renovations have reached the stage where Heath and I can start to think about color for each one of our rooms. Already we have chosen and applied paint to our recently finished hall bath. We chose a subtle green that complements nicely with the glass accent tiles and this past week, I chose a vibrant yellow–dandelion to be exact–for the downstairs powder/laundry room.

It took quite a bit of convincing to sway Heath on this bold selection. Due to this room’s small size, white porcelain fixtures, washer and dryer, as well as white cabinetry, I argued that the bright yellow would give the room a punch, but not in a bad way as the large areas of white would nicely offset the color. When we actually applied the paint to the walls however, I quickly began to doubt my decision.

What had I done? Our powder closely resembled a school bus but as we added back in the sink, toilet, appliances and cabinets, my initial shock was replaced with satisfaction.  If we chose this color in a large room, it very well might have been a mistake, but when mixed with the other components, it worked.

Sometimes, taking risks pay off. At our corporate and medical marketing and advertising agency, moving into uncharted territories is our specialty. Starting as a photography studio and expanding to the provider of digital marketing, eLearning, mobile, video, and Search Engine Optimization (SEO) services we offer today, our team embraces change and risk in order to succeed.

Choose DDA when ordinary is simply not good enough.

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Entry by: elise

Establishing a Voice

I am currently coordinating several projects for a correctional healthcare provider in preparation for an upcoming trade show event in Chicago. Our talented staff of video specialists, designers, and professional copywriters have just wrapped up the production of a trade show graphic, brochure, business card, and are nearly complete with a five-minute spokesperson video. It is the type of project we love here at our full-service advertising agency.  As a start up company, our client was lacking a corporate identity, giving our staff free-reign in terms of establishing a visual and written voice. I am confident that the end result will be one that the client can be proud of and will provide a strong marketing foundation as they build their brand in the years to come.

The four pieces work effectively alone, but tell a story when presented together–a quality that all good marketing efforts should have. Our aim is to create strong messages that register with a target audience, are catchy and memorable but doing so is easier said than done. Our process is an involved one. Multiple concepts are issued and refinements carried out until we arrive at a result that fulfills not only our client’s expectations, but our own. What’s more, our team achieved all of this in record time–just over a span of 2-weeks.

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Entry by: elise

Simple but Exciting

Simple and sleek is in. When we hold our customary kick-off meetings to discuss important elements such as site menu structures and design direction, more and more clients refer to the Apple site when we ask the question, “What do you like?”

While to some, such a stark design is a bore, it does present many benefits. For one, web visitors will not be overwhelmed with competing imagery. With few elements on a page, important navigation features stand out and beg to be clicked on. Second, a clean design does not offend. Whether your audience is male, female, comprised of teenagers or adults, you can’t go wrong with muted colors and simplistic lines. Third, a clean design serves as an excellent stage. Product imagery will demand attention when placed against a sleek backdrop. Fourth, clean designs are great for mobile technology. When viewing a website on a small portable device such as an iPhone, the last thing you want  is a convoluted menu structure or muddy design that looks microscopic when conformed to the constraints of a screen. Yes, clean and simple definitely has its perks, but DDA has a way of making such a design our own.

With so many falling into the template trap, sites tend to meld together and lack a visual voice.  Our team of graphic designers infuse subtle design tactics that grab attention and communicate a brand identity without competing with the contents of a site. Additionally, our capabilities in interactive technologies further a site’s appeal with engaging features like video, animation, flash, and more that keep visitors interested and returning for more.

With DDA, be sleek, be simple, but certainly not boring.

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Entry by: elise

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