Today I tried a new pizza shop for lunch and while I was waiting for my piece of pizza to warm, I engaged in conversation with the owner. We got into a discussion concerning the World Cup and soccer. To make a long story short, I was given a free slice. I guess he enjoyed our conversation and our common bond.  At our full-service advertising agency, we like you are a business and we understand the stresses of today’s economic climate. Like myself and the  pizza shop owner, we share a common bond. No, not of soccer but of the continual pursuit of improvement, all while trying to make it work within a stated budget. For this reason, the DDA staff of professional graphic designers, custom programmers, creative copywriters, and video experts strive for efficiency in everything we do. With us, cost is never set in stone. We are innovators of custom applications. We listen to your needs and recognize budget limitations to form a plan and proposal that is just right in terms of budget constraints and in terms of wow factor.

This weekend I was witness to a heated debate regarding the popular TV series LOST. Two of my closest friends are avid fans of the television series and faithfully tuned in for each episode throughout the years. Where my one friend was satisfied with how the show came to a close, my other friend was not and felt cheated by the writing staff with the number of questions that were left unanswered. At some point during the argument, it was mentioned that it seemed as if the staff writers had generated content on an episode to episode basis and thus LOST sight (pun intended) of the big picture and overall meaning.

As a full-service advertising and marketing agency that offers a wide-range of digital services, the big picture is our primary concern. Whether we are writing content for a search engine optimized website, brochure, or promotional video, designing a complex eLearning program, e-Commerce website, or creating custom 2d or 3d medical animations, we first analyze a project’s purpose and then fill in the rest.  Never do we want a client or viewer to come away from a DDA-developed presentation with the question, “What’s the point?” For this reason, every project starts with a master plan. For a website, this equates to a detailed menu structure that outlines every site element and associated hierarchy. For a programming-intensive project, this entails a detailed process plan that illustrates functionality before hours of coding are put in place. For a video production, planning takes the form of a storyboard that depicts specifics, scene by scene. For creative copywriting, effective works start with a well throughout outline.

Yes, we are all about planning because when everything is said and done, our clients’ and their customers’ satisfaction is never an option, it’s a guarantee.

Our staff is in the process of revamping a website for one of our long-time clients and part of this process involves a mobile friendly approach. Like many, this client is rightly concerned about their mobile audience. As a retailer and designer of fine jewelery, this client recognizes that it is not enough to present a strong web presence, but they also are looking to secure a successful mobile and social networking presence as well–a task DDA has eagerly taken on.  So, what is the approach?

•  First, for new elements, avoid Flash. Visit any jeweler’s website and more likely than not, the home page features a Flash slide show of designer’s and promotions. View it on an iPhone or iPad, and all you see is empty space. Using alternative Apple-approved technologies, DDA achieves the same attention-grabbing outcome, but in a platform that is cross-compatible.
• Browser Detection: Why reinvent the wheel when a site elements works? Using browser detection technology, DDA sends an alternative mobile friendly platform to users accessing the site through portable devices such as an iPhone. For the rest, the same great platform is seen on their desktop or laptop.
• Video: Using HTML5, videos of products are broadcast to mobile users regardless of location.
• Navigation: Sure, rollover menus and features are a nice addition to any website but add in touch navigation and usability has just gone out the window. For this reason, website design and menu construction must be looked at from a fresh perspective for a user experience that is enjoyable regardless of device and regardless of platform.

Contact Dynamic Digital Advertising’s mobile division, AppleSavvy, today.