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Elizabeth’s Blog

A Miracle In The Desert

 Today, I’m not going to talk about DDA’s many services from eLearning platforms to complex programming and all the projects our different teams are involved in. Today I want to write about a miracle in the desert.

Too many stories in the nightly news do not deserve  to be watched and listened to because of the negativity or because of how stories are hyped. BUT, last night I was glued to the TV (along with a billion people worldwide) as a Chilean drama played out live in a very hostile environment. I am talking about the 33 trapped miners who a few months ago were given up for dead. It was heart warming to see how the president of the country and his wife stayed at the site for 22 plus hours to welcome the men to light and freedom.

Few stories are as memorable. And the care the Chilean government and private enterprise took to assure the operation was a success was astounding. One thing that stood out was how quick the Chilean government was to accept outside help.  Unlike what happened with us and the Gulf oil spill. Of course the United States was first in line and a company in Pennsylvania actually designed and built the precision drill bit that cut through virgin rock.

In all, 12 countries played a role in this very dramatic first-of-a-kind rescue.

Considering how long the men were in darkness breathing gases etc., the doctors examining them expected all kinds of physical ailments, but all 33 were in relatively good health. Their mental health going forward is still to be determined, but again the Chilean president is making sure they will be monitored and helped as needed.

All in all it was a miracle and proof that faith and hope and the fighting spirit of a band of brothers can conquer seemingly impossible odds.

This has little to do with the work we do at our advertising and marketing company, but has everything to do with being the best human being possible and that impacts one’s personal and professional life. I would like to believe that DDAers have the same mettle as those special men. We too have grit and staying power and believe in what we do day in and day out.

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Entry by: elizabeth

Virtual Is Real Too

When I first started working professionally, I found it exciting to be part of the trade show circuit. Well, let me clarify, in the beginning that is. Once you’ve worked a few shows, it gets really tiring. You stand for hours on end, and even if you are enthused by the product or service you are sellling, it is hard to stay motivated for a 4-5 day stint. And some of the hardest hours are those where you have to set up and break down a booth.

Today, many smart companies have ventured into virtual booths, and if you do your homework and pick the right advertising and marketing company to help you transition from physical space to virtual space, you can reap rich rewards in terms of money saved and hours put to better use than standing and smiling endlessly at passersby.

DDA is such a company. Come to us with your wish list. We will get our different teams involved, those who design, those who shoot and edit video, and a marketing team to make sure your message is heard loud and clear. There are many ways to enhance your service and product that do not require the huge budgets that are necessary at trade shows, and in the  digital world our designers and programmers can add value you never though possible. So for your next trade show, talk to us. You will be rewarded, I promise.

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Entry by: elizabeth

Lead, Follow, Or Get Out Of The Way

At DDA, we are constantly pushing the envelope. A few years ago, we designed and created and installed a very radical trade show booth for one of our medical clients. Bucking convention, this booth had no walls. Instead the 3000 foot space was defined by 21 foot cryo needles, and 17 LCD screens showing a special animated video presentation scripted and produced by DDA. Two of our go-to people, Laurence and Mick, flew to the show to oversee the installation. No advertising and marketing company to date has ever produced something as unique.

Another very unusual project was an interactive online trade show booth we created for a major aftermarket automotive parts manufacturer. Again, a truly unusual application for a website and trade show. Think of it, you can sit home in your PJs and do your ordering. No more expensive plane and hotel bills and the physical juggling it takes to produce a successful show in various parts of the country. And with email and smart phones, you are just as connected to your customers.

And again today, we are on the cutting edge with virtual medical simulations. Actually, users are typing in the keywords “virtual learning environment” to find information on the subject. In a few weeks we will be launching two very sophisticated learning environments that will help the medical communities in the area of swallowing disorders and heart problems. It is impossible to overstate how important these projects are, the clinicians and their teams are so excited about the sneak previews they have shown to their peers. Most gratifying are the comments like “You have no idea how many lives this is going to save,” from the clinician who toils daily with us on the swallowing project.

Stay tuned for the grand unveiling! And forgive us if we preen a bit.

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Entry by: elizabeth

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