When you help manage a small business, your daily mind set has to be–turn on a dime. You never know from day to day what will get thrown into the mix. It could be good news, or a problem, it could be an exciting new possibility or the shelving of a project. The point? As a manager, you have to be above the fray.

At our full service advertising and marketing company, we expect this. After all we work with people, and things change sometimes in mid stream, and the ones who survive are the ones who can turn on a dime. It is a core strength for us.

What is satisfying for our teams are the completed projects reflecting all the services we provide: video presentations, CMEs, on location video and photography, flash and animation, web portals, organic SEO basic and advanced, content development for industrial and medical clients, brochures and sell sheets, complex programming, medical webcasts and the very sophisticated eLearning platforms we build.

Interested in learning more? Check out our umbrella site, and the nine divisions that comprise DDA.

These many years after terms like keywords, metatags, rankings on the major search engines, organic vs paid search, I’m amazed at how little so many business owners know about the phenomenon of SEARCH. My biggest question always is, why pay two to twenty more times for a keyword, when you can garner better results organically, and of course pay much less?

There is nothing mysterious about what a company needs to do to rank high, especially on GOOGLE. The website needs content. Having an old URL helps immensely, but diligent addition of relevant content should be a primary concern. After all, GOOGLE’S declared goal is to provide information and to make that information available and useful.

So whether your product or service catches GOOGLE’S attention depends entirely on how attentive you are to your website. Rich, relevant content, natural link building, basic and advanced optimization techniques and PATIENCE pays off every time with the major search engines.

In my mind, it is akin to gardening. You create a site, you register your URL, your webmaster works to improve GOOGLE’S opinion of your website, months later your site climbs out of the mysterious sandbox and you are on solid ground.

Not sure how to do all of this? Ask the optimization specialists at DDA. We have hundreds of very satisfied clients in our organic optimization program SureThing.

If you isolate yourself from any form of communication for a week, ( no email, no social media time, no TV, no cell phone contact etc.), you would be shocked at how much happens. Some of it good, some of it distressing, some of it just plain gossip. My point? Too many of us do not realize that we are so bombarded with information that we actually are suffering from TMS {Troubled Mind Syndrome), and need to regain our mental equilibrium. But how?

One of our staff members suggested we set up a quiet room where we can spend 15-20 minutes in meditation, listening to music, or just doing some relaxing exercises. It is a good idea, and I hope all with participate in this “refresh your mind and body” exercise.

On the other hand, the dazzle of technology brings with it great potential.  For many months we have been working on a digital tool that will help medical professionals understand how to use our client’s equipment. It is very reassuring that we can impact the learning curve and in the process improve the clinician’s skills, so he or she can more safely save lives.  It has taken patience and dedication and constant follow through on DDA’s part to complete this virtual medical simulation project, and over the weekend in its first unveiling to physicians in a conference in the Netherlands, it passed with flying colors.

There is good and bad in this digital age. DDA strives to create a balance and in doing so provide our medical and corporate clients with truly worthwhile results. No matter what the product is, the whiz kids at DDA can make it sing.