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Laura’s Blog

Your Green Light to Going Mobile

As technology companies compete to bring the latest and greatest mobile devices to market, consumers can’t wait to get their hands on them, check out the new features that are available, and boast that they are among the few who stay on the cutting edge. Our on-the-go society is comprised of multitaskers, thrill-seekers, game players, messengers, commenters, and creators of an even faster paced tomorrow. We’re connected to each other and our world like never before, plugged in to personal and international goings-on, and programmed to upload an unlimited amount of data into brains about the size of an orange or grapefruit.

With 300,000 (and growing) mobile applications in the App store and more than 10 billion downloads, it’s evident that the market is there for companies to reach their consumers wherever they are and at any time. Dynamic Digital Advertising can help you connect with your customers through our comprehensive mobile application development services. Our mobile application designs are completely custom and tailored to your unique specifications, whether your objective is to train or inform, entertain or provide your customers increased convenience in their daily lives.

We can create mobile business applications that help your operations run more effectively and efficiently, that save your company money and your employees time. As your mobile application developer, we can assist you through the process by submitting the App we design to Apple, modifying as needed to obtain approval for inclusion in the App store, and facilitating payment and financial reports so you can keep track of your most recent earnings, amounts owed, most recent payment and unit sales, and payment trends.

When you’re ready to go mobile, go with Dynamic Digital Advertising.

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Entry by: laura

Finding the Right Talent

It can be said that creative people are unconventional and maybe downright strange. Working in an advertising agency like Dynamic Digital Advertising (DDA), one sees a broad spectrum of highly creative individuals from programmers who write complex code that improves online efficiency and usability to copywriters who use words skillfully to improve content clarity and style. Each of us possess an important talent or capability that when combined, create a powerful machine that produces marketing and training materials that embody what was only previously limited to the imagination. (I suppose you could equate the staff at DDA to the Planeteers from the TV show Captain Planet, minus the theme song!)

Yes, our staff is comprised of creative people who think WAY outside the box, but so are the actors, actresses, and voice over artists in our Actors’ Network. Click Gallery One and Gallery Two to view. Overall, the Network is full of professionals who are directors of improvisation groups; acting coaches and teachers; actors on TV shows, in movies and musicals; doctors; business owners, ex-FBI agents, and so on. Acting is, in and of itself, creative and sometimes an actor can be a little quirky. In fact, a few weeks ago, an actor was cast for an important interactive website we are in the process of developing that includes embedded video synchronized with supporting elements. On screen the actor was on mark; off screen the actor adamantly requested nothing but reverse osmosis water with his lunch, which consisted of a delicate balance of iodine rich foods that he claims can cure various diseases. To each their own I say.

Working with these actors on various projects like virtual learning environments and medical simulations, one gets a good handle on the quirks that are associated with each. We help our clients choose the right talent for their projects, factoring everything from age and ethnicity to dialect and wardrobe so that they appeal to the demographic profile of the target audience. We do all of this so you don’t have to, but more importantly so that the spokesperson in your marketing materials represents your company in the best light.

If you’re looking for the right creative talent for your next project, you’ll find it at DDA.

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Entry by: laura

Walk-ins Welcome

While driving the other day, I noticed a new tattoo shop with a BIG sign out front that said WALK-INs WELCOME. I immediately recalled my last two tattoos - one was done in PA and the other in Mexico - and both required an appointment. I have been thinking about a third tattoo for a long time and seeing that Walk-in sign almost swayed me to get it done right then and there… but life beckoned and I had somewhere to be at a certain time and I was already late. It made me think that sometimes life becomes too regimented, too scheduled and the fun, the spontaneous, or the freedom to explore gets squashed. You have to make an appointment or reservation for so many things in life, from getting your hair colored to getting a good table at your favorite restaurant.

The corporate and medical worlds are no different. Meetings and consultations get booked back-to-back and can’t run over on time or something else will be compromised. I suppose a BIG WALK-INs WELCOME sign outside of a doctor’s office or advertising agency would be odd, but think of the freedom that would give to interested patients or clients, especially in high foot traffic areas. At any time they felt inclined, they could walk through the front door and be serviced.

There is no Walk-in sign at DDA, but our websites certainly compensate. A full listing of more than 100 advertising and marketing services can be found on zeroonezero.com. You can enter the site at any time - day or night - and find out if we have the service that fits your need. From virtual learning environments and mobile applications to brochure designs and corporate videos, I can almost guarantee that we have the in-house capability to meet and exceed your need, on time and on budget. We can market your company, practice, product, or service on virtually any platform and help you achive the ROI you depend on. Plus, when you enter our site, you can even have a virtual cup of Coffee with DDA, without all the extra calories or caffeine. **Come to think of it, maybe we should have a LOG-INs WELCOME ANYTIME sign on the website. :) **

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Entry by: laura

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