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Laura’s Blog

Never Once and Done

Award-winning graphic design, powerful search engine optimization, persuasive copywriting, intuitive navigation, secure hosting; all of these are valid reasons why clients choose Dynamic Digital Advertising (DDA) for their website design and development projects. I find that the biggest benefit we have to offer our clients is the ability to take their website in any direction they wish, to expand and grow the website over time, improve its functionality and capability, and provide conversion strategies for the latest mobile devices.

Unlike template-building website companies where their services are once and done, DDA’s work is completely custom and because we are staffed with professional animators, illustrators, designers, writers, programmers, videographers, photographers, and search marketing experts, we’re able to turn dreams into reality time after time. Most of our clients rely on us long term to evolve their website, whether it is to add entertainment value through a spokesperson video or instructional animation, or to provide greater utility through online forms or administrative back-end systems. With DDA, you get more than a website, you receive a powerful marketing tool that can grow and strengthen your business in ways you never before thought possible.

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Entry by: laura

Misspellings, Bad Grammar, & Poor Copy

Far too often, I come across a script that was written by a client to be read, not spoken; see a sign along my commute with featured words or phrases blatantly misspelled; or receive an email blast with copy that turns off a reader faster than the email took to land in my inbox. As a professional writer, I admit that I am subjective on the subject of copywriting. One would assume that I would automatically cringe at the sight of misspellings, bad grammar, and poor copy. This is one assumption that is indeed correct. I argue, however, that as we are all part of an advanced and intelligent society, all of us should take a stand against these violations of the English language. Newsflash, not everyone is a “writer.” Accepting this is the first step.

Brace yourself as step two requires you to do a little work. Spend some time searching for degreed copywriters who have a writing style that will resonate with your target audience. Ask to see a sample of their writing. Put their writing to the test on a small project. Then, if a positive impact has been achieved, utilize the copywriter for all of your external communications so that a consistent tone is conveyed across all media types. At Dynamic Digital Advertising, we are staffed with a team of four degreed copywriters who come from a variety of backgrounds and each possess a unique style. Our copywriting services are affordable and the work we output is creative, smart, and high quality. Put us to the test on your next marketing project. We’re sure to pass with flying colors!

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Entry by: laura

Using Today’s Technologies in Meaningful Ways

Quick Response Codes (QRCs), mobile applications, virtual browsers, augmented reality; innovative ideas are surely taking off in the digital fast-paced world we live in. Yes, these ideas are cool, but “cool” isn’t always enough to sell savvy consumers. These marketing tactics need to be backed by substance and intelligence to be successfull. Aside from a web shortcut, what’s the value in a QRC that takes a smartphone user to a website? Rather, a QRC displayed on the packaging of a product that takes a smartphone user to a video in which he/she can listen to and watch the product in action is a QRC that can actually give a consumer confidence in making a smart buying decision.

Finding value in today’s technologies is only one side of the coin; using technologies in meaningful ways is the other. At DDA, we develop smart marketing strategies that provide the end user with more than the cool factor, but something that has a profoundly positive impact or provides a utility the end user will never again live without.

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Entry by: laura

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