With a staff of degreed copywriters, DDA has the unique ability to write custom content to help optimize your website for search engines. One of the many copywriting services we offer are press releases and news articles. Why should you care about these often overlooked services? Here is how custom articles and press releases can help your website in search engine optimization:

• Promotion. Best of all, these articles and press releases offer free promotion for your company or website. It can tell the world the various services you offer or just help explain your company. Either way, it is additional quality content that can link back to your website.
• Back links. News sites are one of the easiest ways to gain direct links from other sites. Not only does Google rank you higher based on the amount of quality back links your site has, but it also likes when the website receives a constant, ongoing series of back links.
• Relevance. Not only does the article provide your site with additional content to use, but it also makes your site much more relevant to the present time. If you submit multiple articles, to constant movement of updates and news releases will show Internet users that your company is relevant to today’s fast-paced environments.

There are many ways articles and news feeds can help improve your website. Let DDA and its experienced team of copywriter’s help promote you with the full variety of services we offer.

At DDA, we are proud to offer fully integrated advertising campaigns. With the wide array of services we provide, from video production to graphic design and copywriting to programming, we can provide any company with complete digital advertising services. We can build any marketing campaign from the ground up, design company logos, build custom and unique websites, and promote products with brochures, or we can work with established businesses looking to extend their marketing efforts with print designs or trade show ads.

But most importantly, everything at DDA is customized to fit your company’s exact needs. Our websites, for instance, are not created from templates and are custom built. And with the knowledge of our programming department and video production team, your website can be molded to exact specifications, integrating high-end video, search functions, and anything else you need. The sky is the limit when you choose DDA!

Here at DDA, we work a 4-day work week - Monday through Thursday, 8am to 6pm. While the extended weekend is great for us and we couldn’t imagine working 5-day weeks again, it does cause some concern for clients.  The concern, of course, is that we won’t be here if something should go wrong or if they need us. But we say to you, fear not! The employees here at DDA are always on-call for problems that may arise on Fridays, and we all check emails on Friday. So while we are not in office we still make ourselves available. It’s just one of the many small things that DDA offers to extend the already excellent service we provide our clients.

So whether you’re looking for a new website, video production, or custom programming, DDA is available for you 24 hours a day and 7 days a week.

At DDA, we have a staff of degreed writers, a video production crew, graphic designers, photographers, programmers, a search engine marketing team, and more to help make your product amazing. However, we also encourage plenty of client feedback along the way so that we can provide you with something you’re happy with. For example, during video production, we will send you a draft of the script, allow you to respond with any feedback, and update the script as often as necessary to ensure we are giving the right, effective message. At the same time, the video team will provide you with design concepts, video clips, and anything else to receive some feedback and improve. So while we can manage any project from start to finish, a large part of the process involves you, the client.

The reason we encourage our clients to provide as much feedback as possible is so that all the appropriate changes can be made in the early stages of the project. Because video or custom programming can take a good amount of time, it is essential for everyone to properly plan before time is spent on the bulk of the project so that we do not run into issues that will further complicate matters. If, for instance, the scope of a programming project is changed after the original has been created, it will take additional time for our programmers to go back to make the necessary changes. This will obviously push the budgets and delay the final product, which is what we do not want to do. With the proper planning and client approval at different stages of development, we can eliminate these last minute changes to meet your deadlines in a timely and cost-effective manner.

At DDA, everything we work on is completely custom and fresh to every client we work with. We do not offer cookie cutter designs and certainly do no limit our clients to one or two standard templates. Whether you’re interest in video production, graphic design, or even fresh content, DDA can take on your project and provide you with a completely new and innovative approach.

Not only that, but we pride ourselves on creating well-integrated marketing campaigns and efforts. When it comes to video, DDA has always embraced video and attempts to integrate it with website designs. While this certainly is not a necessity, we find that video provides an extremely unique user experience. Of course, if you’re website can draw more visitors than the competition, you’ll have great success - and video is just one of the many ways we hope to do that. Additionally, we offer search engine optimization that has been proven to promote websites to the top rankings of the major search engines. With so many unique services, it’s no wonder so many people turn to DDA for all their marketing and advertising needs.

While customized job training programs are nothing new to DDA, we have decided to create a new branch known as DDA Corporate and Medical Training (CMT). We have always created quality training materials including videos, CMEs, and online testing, and soon there will be a website dedicated to this so that anyone can easily find our ever-growing list of available services. The team here at DDA has spent time planning and creating this newest branch of advertising and the writers have been writing highly search engine optimized content.

The big benefit to DDA providing job training solutions is that we already offer so many different services in-house, including video production, graphic design, programming, and content development. All these services can be used in a variety of ways to create engaging and effective training methods. When you’ve got the support of an advertising agency that manages to offer everything under one-roof, there’s limitless possibilities for any project you need.

Look for DDA CMT coming soon!

Keywords for websites are extremely important. Even more important is the precise repetition of keywords throughout the website to ensure proper search engine optimization. For instance, a website about website design should mention website design at least 2-4 times on every single page. This would be what is known as a Primary (Universal) Keyword. These primary keywords must appear on every page of the website as they are the most important keyterms for proper SEO copywriting. Then within website design there are additional subcategories of keywords, often called secondary keywords. For example, one piece of the website may be a new logo design. Because this is only one aspect of website design, this keyword should only appear on the pages where it is appropriate to mention or discuss logo design, not on every page.

Much of search engine optimization and the proper use of keywords comes down to the right organization. First, we establish what is the most important aspect(s) of any company to create the primary keywords. Then we establish the other important aspects, or subcategories, of the company to generate a list of secondary keywords.

At DDA, we’ve often been asked by potential clients, “what happens if I don’t like the _____” (video production, print design, website design, or any other of DDA’s services can be inserted here). And the response is fairly simple, here at DDA we always try to get feedback from the Client at multiple points throughout the project, so you will always have input and end with a great product. For instance, if we’re doing some trade show graphics our designers will come up with a few design concepts and we send them to the Client to review. At this point we leave it to the clients to decide what they like and what they don’t like about the concepts. If they fall in love with a specific design, that’s great. But if they like different aspects about different designs and want to see some more based on their feedback, that’s great too! From whatever feedback we are provided we apply it to the concept designs and come up with some more finalized designs. Again, the Client is given the opportunity to provide any and all feedback. This process is repeated as necessary until a final design is created. This process remains true to website designs, video productions, copywriting, print designs, and everything else.

Depending on the tastes of the Client, this process can be quick or take a little more time. Either way, you can rest assured that whatever we create for you, you will be happy with the end product. This is truly one area where DDA exceeds, not only in giving Clients a custom-created product, but also giving great customer service and catering to your needs.

Viral marketing refers to marketing techniques that utilize an assortment of social networking devices (website designs, Flash animations, photography, video productions, message boards) to promote a product or service and quickly spread word of this product. The most successful viral marketing campaigns rely heavily on mystery and trying to get people to sign up for your website to learn more. Most notably in the past, extensive viral marketing was done for the movie Cloverfield. Movie previews did not release the name of the film, only a simple blurb of intense video, and numerous websites with mysterious information about the movie were created. The marketing hype behind the movie was the driving factor to get people into the theater, and it worked. These are the great things you can do with Hollywood -funding. Likewise, there is a commercial on television that shows a delivery person carrying boxes with the brand name and website on them while a song plays in the background and no other sound is used. What the product is is a complete mystery and they hope the commercial intrigues you to go to their website. In a way, it works. But if you ask me right now what the brand name and website and website is, I couldn’t tell you. Thus, the campaign is a huge failure.

While viral marketing has shown to work in a few cases and while DDA has the resources to pull off such campaigns, we always find that successful advertising promotes and engages people while teaching them about the product or services you offer. Things like brand name recognition are extremely important. Simple and effective messages will always have mass appeal. That’s why at DDA we strive to achieve effective marketing campaigns that will absolutely draw people to you, whether through animation, video, websites, brochures, or any other advertising techniques.

With all the different writing projects we receive here at DDA, the planning process is of prime importance. Through planning and outlines, we create the basic framework for what will eventually be a script, website content, sales information, or whatever else may come our way. Certainly there are instances where outlines are not needed, such as instructional pieces where the material needs to work from start to finish, but in most cases it is beneficial to start from there.

With the first basic outline you can flush out all the thoughts behind the content and organize it in the best possible manner. At this point it can be decided what topics are more important than others, or which topics can be eliminated all together. A second revised outline will take the edited topics and begin the writing process. This will do one of two things: eliminate the excess copywriting that may be considered unimportant to the client and allow the copywriter to focus on singular topics. For the client, less time is taken as we only focus and write about what is important and necessary. For our team of writers, we can more efficiently work through that necessary content and we have a focused and clear direction to work.