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All Under One Roof

Tuesday, May 13th, 2008

At DDA, we are proud to offer fully integrated advertising campaigns. With the wide array of services we provide, from video production to graphic design and copywriting to programming, we can provide any company with complete digital advertising services. We can build any marketing campaign from the ground up, design company logos, build custom and unique websites, and promote products with brochures, or we can work with established businesses looking to extend their marketing efforts with print designs or trade show ads.

But most importantly, everything at DDA is customized to fit your company’s exact needs. Our websites, for instance, are not created from templates and are custom built. And with the knowledge of our programming department and video production team, your website can be molded to exact specifications, integrating high-end video, search functions, and anything else you need. The sky is the limit when you choose DDA!

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Posted in Andrew, Copywriting

4-Days a Week

Monday, May 12th, 2008

Here at DDA, we work a 4-day work week - Monday through Thursday, 8am to 6pm. While the extended weekend is great for us and we couldn’t imagine working 5-day weeks again, it does cause some concern for clients.  The concern, of course, is that we won’t be here if something should go wrong or if they need us. But we say to you, fear not! The employees here at DDA are always on-call for problems that may arise on Fridays, and we all check emails on Friday. So while we are not in office we still make ourselves available. It’s just one of the many small things that DDA offers to extend the already excellent service we provide our clients.

So whether you’re looking for a new website, video production, or custom programming, DDA is available for you 24 hours a day and 7 days a week.

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Posted in Andrew, Copywriting

Relationships

Wednesday, May 7th, 2008

A relationship is a great thing to be in if it is a good one. A good relationship means being able to meet the other person’s or client’s needs in order to best serve the relationship. A relationship is only as strong as the people that comprise it. Business relationships typically lose strength as time and energy wears down. Here’s yet another example of the importance of time management. With all things considered, a strong business relationship is one where the seller actually cares about the buyers needs and/or concerns and truly sets out to satisfy those factors in order to have a solid, trust-based relationship.

I’m a strong believer in relationships and how they prosper, and I am especially interested in why business relationships fail. Learning from failures or studying situations that produce repetitive failures allows the smart businessperson to pattern what the causes of the failure were; and then apply them in future situations to avoid a lost relationship. Relationships between coworkers is also vitally important to the business.

Here at DDA, employees work extremely well with each other. There are no office politics, of which I am thankful. When people politicize within a business it can be disastrous to projects and simple tasks. DDA does not tolerate that sort of social behavior. At this advertising agency, client relationships as well as employee equality are among the top priorities; it truly is a pleasure to work here.

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Posted in Paul, Search Engine Marketing

Customization

Wednesday, May 7th, 2008

At DDA, everything we work on is completely custom and fresh to every client we work with. We do not offer cookie cutter designs and certainly do no limit our clients to one or two standard templates. Whether you’re interest in video production, graphic design, or even fresh content, DDA can take on your project and provide you with a completely new and innovative approach.

Not only that, but we pride ourselves on creating well-integrated marketing campaigns and efforts. When it comes to video, DDA has always embraced video and attempts to integrate it with website designs. While this certainly is not a necessity, we find that video provides an extremely unique user experience. Of course, if you’re website can draw more visitors than the competition, you’ll have great success - and video is just one of the many ways we hope to do that. Additionally, we offer search engine optimization that has been proven to promote websites to the top rankings of the major search engines. With so many unique services, it’s no wonder so many people turn to DDA for all their marketing and advertising needs.

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Posted in Andrew, Copywriting

Long Days?

Tuesday, May 6th, 2008

When I tell people that I work 10 hour days, their eyes tend to get a little larger in disbelief. Of course I add that I work 4 days a week and that puts them more at ease, but they still usually have something to say about my 10 hour days. As an artist, I find nothing terribly wrong with 10 hour days because art, in general, is very demanding of time. (The 1.5-2 hours of commute is another story however.) I had 6 hour long classes in college and sometimes that wasn’t enough to really get into the assignments.

DDA’s design team usually creates 2-3 website comps that we show to the client. These 2-3 designs can take anywhere from 3-6 hours to lay out, depending on how involved the site is. And that time is not including the finished version of the site design, the time it takes to slice the custom tailored template specifically for web build out purposes, putting together an html version of the design with working roll overs and the final build out of the pages. And all of this isn’t including the writer’s content/optimization writing or proofing time, the video department’s time to create flash or video based work for the site (if any) and the programmer’s time to do all the coding for the site.

We at Dynamic Digital Advertising can have any number of websites, at various stages, being made at once. If you estimate each site at 25-30 hours, multiply that by (let’s just say) 4 sites you have 100-120 hours of just website work. (Not including the sell sheet, logo, brochure, newsletter and postcard designs we designers need to lay out within the same time frame.) And usually all of our clients want everything ‘yesterday’. So 10 hour days don’t sound bad at all. They tend to go pretty quickly and miraculously everything seems to always get done.

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Posted in Graphic Design, Melissa

Corporate and Medical Training

Tuesday, May 6th, 2008

While customized job training programs are nothing new to DDA, we have decided to create a new branch known as DDA Corporate and Medical Training (CMT). We have always created quality training materials including videos, CMEs, and online testing, and soon there will be a website dedicated to this so that anyone can easily find our ever-growing list of available services. The team here at DDA has spent time planning and creating this newest branch of advertising and the writers have been writing highly search engine optimized content.

The big benefit to DDA providing job training solutions is that we already offer so many different services in-house, including video production, graphic design, programming, and content development. All these services can be used in a variety of ways to create engaging and effective training methods. When you’ve got the support of an advertising agency that manages to offer everything under one-roof, there’s limitless possibilities for any project you need.

Look for DDA CMT coming soon!

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Posted in Andrew, Copywriting

Just Do IT!

Monday, May 5th, 2008

The Nike slogan, “JUST DO IT” reminds me of our team because at Dynamic Digital Advertising (DDA), we share a set of core values that adhere to the concept of doing.  We arrive on time ready to tackle projects, we enjoy a quick cup of coffee or tea or hot chocolate, and on Mondays there can be a scramble for the asiago bagels, which the bagel place makes in very limited quantities. Then we settle down, find our groove, and work. 

It is vital to our success as a team of writers, web developers, videographers, programmers, and graphic designers that we embrace our tasks with efficiency, flexibility, and above all creativity. When I read one of the programmers blogs, I am sometimes met with what I call IT graffiti which even I, realize without understanding it, requires ingenious creativity to assemble. Same thing is true of the hoops our web developers often jump through to get the right balance between design, architecture, and usability for the client’s website.  

We make every attempt to understand our clients’ needs, and are confident that we can deliver the results they are looking for. To be the reliable advertising agency that clients think of when they have a project, we have to continuously push the envelope and be ahead of the technology and creative curve. We have become the GO TO advertising agency for many clients, and it is not unusual for clients to depend on DDA for all their print and graphic design and production, and their interactive media, which includes shooting video to add to their websites as well. Yes, day in and day out, at Dynamic Digital Advertising, we just do it! 

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Posted in Elizabeth, Search Engine Marketing

Client Reviews

Thursday, May 1st, 2008

At DDA, we’ve often been asked by potential clients, “what happens if I don’t like the _____” (video production, print design, website design, or any other of DDA’s services can be inserted here). And the response is fairly simple, here at DDA we always try to get feedback from the Client at multiple points throughout the project, so you will always have input and end with a great product. For instance, if we’re doing some trade show graphics our designers will come up with a few design concepts and we send them to the Client to review. At this point we leave it to the clients to decide what they like and what they don’t like about the concepts. If they fall in love with a specific design, that’s great. But if they like different aspects about different designs and want to see some more based on their feedback, that’s great too! From whatever feedback we are provided we apply it to the concept designs and come up with some more finalized designs. Again, the Client is given the opportunity to provide any and all feedback. This process is repeated as necessary until a final design is created. This process remains true to website designs, video productions, copywriting, print designs, and everything else.

Depending on the tastes of the Client, this process can be quick or take a little more time. Either way, you can rest assured that whatever we create for you, you will be happy with the end product. This is truly one area where DDA exceeds, not only in giving Clients a custom-created product, but also giving great customer service and catering to your needs.

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Posted in Andrew, Copywriting

Quality Time

Thursday, April 24th, 2008

Today’s world is so fast paced and  ever-changing. You can hardly catch your breath to keep up! There is your family, kids, house, cars, pets, job- not to mention you’re supposed to fit in some time for fun!  Things need to be fast and efficient if they are  going to  make the grade- especially if  I am going to  fit  some quality “me” time in there.

At DDA we deal with this same issue. Websites need to be fast and efficient if they are to fit into everyone’s fast paced life. They need to tell us what we need to know, sometimes before we realize that we need to know it! That’s why we pride ourselves in being a Pioneer advertising agency. Our Graphic Designers, Programmers, Videographers and Advertising Copywriters are the best in the business. They can make every site so much faster, easier and more efficient so that you can get what you need and move on to the next thing. And that means in the end, I can fit in more “me” time!

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Posted in Debbie, Graphic Design

Communication

Thursday, April 24th, 2008

Effective communication is everything. Because DDA prides itself on being able to handle anything thrown our way, it doesn’t always come without its fair share of some initial disconnect. As things become technical, we often find it difficult to properly explain why clients can’t have video in certain resolutions or why they can’t use a 72 dpi photograph to print a large graphic. No fault to any of our clients, of course, it’s our job to know all the technical and savvy parts. At the same time, there are times when a client introduces a product to us and the technical aspect of their product takes some time for us to figure out and we may even have to go back to the client to get some additional information. It all comes with the territory, we only know what we know and we can only hope to help each other understand what we don’t know.

This is why communication is always important. Effective communication, that is. Someone at DDA is always available through phone or email to help guide you through a difficult process, or help explain the technical side of things. We also have clients who do a wonderful job of keeping us informed or answering our questions.

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Posted in Andrew, Copywriting

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