Working with clients from project inception to completion as a Project Coordinator helps me establish an overall understanding of the needs of particular clients, their direction, and their intentions for the outcome of the projects at hand and those of the future. It is my hope that every project ends on a positive note for the client and DDA. I work closely with staff members, such as programmers, search engine optimization (SEO) specialists, graphic designers, copywriters, photographers, videographers, animators, and the AR/AP department to ensure that every “i” gets dotted and “t” crossed. Working in this manner also helps me to understand the intricacies, responsibilities, and tasts involved with every DDA employee.

In the past few weeks, we’ve managed to complete and close a variety of different projects from copywriting services to logo design, and much more. I’m pleased to say that we were able to meet each project’s deadline and every client was satisfied with a job well done. But with the completion of one project means the inception of another and the same goal… to meet and exceed client expectations so that he or she returns to our full-service advertising agency for any and all of their advertising and marketing needs.

Spring is definitely my favorite time of year. My new office is great because I have really nice windows. A row of them to my left and a couple behind. The first time I saw the office, I was concerned because the windows, throughout the building, are high up and not really a direct view outside. Turns out that, whether seated or standing, the view through every window is one of trees from their mid point on up. Breathtaking!

It occurs to me that during spring the trees are in transition. Early on the seemingly dry branches and twigs blossom with life, color, and attitude. Later in spring the blossoms fall, coloring the ground, and the now very much alive branches and twigs become adorned with leaves of complex shapes in limitless shades of green.

What is most compelling and interesting is the way the windows frame the trees as if to feature each grouping as a picture frame would. Each window becomes a work-of-art, combining the best qualities of renaissance, impressionism, and realism. Rich, beautiful, and alive.

At DDA, we believe advertising and marketing is similar.  It is our goal to provide glimpses of reality that feature and highlight the best qualities of our client’s products, services, staff, and capabilities. Framing each with the proper information, aesthetic, and presentation to provide the viewer with a perspective that helps our client’s organization radiate the aura of quality and success.

Websites, photography, videos, 2D animation,  3D animation, CD-ROMS, DVDs, programming applications, illustrations, brochures, sell sheets, catalogs, training portals, copy writing, virtual spins, and virtual worlds… each and every one is a little window shining light in, but also reflecting all the best that our clients have to offer.

Life is full of unexpected “surprises” - some good, some bad. I’ve learned that it is your perspective and attitude that helps shape the outcome. Even with foresight, all possible precautions, and extensive organizational structure, every day at our full-service advertising agency, DDA, something unexpected occurs. Whether it is receiving a phone call from a prospect we spoke to months before who is now ready to proceed with a video production project or a series of new website design updates for a long-term client, every day has something new to offer.

Surprises - good and bad - keep one on one’s toes so as not to stagnate in life, get too comfortable, or be too predictable. Regardless of the type of surprise, it is this constant state of flux that keeps me enthralled with the type of fast-paced advertising and marketing work we do here at DDA. It can be difficult to find the silver lining in every surprise, but it exists to be found.

This past weekend, I went into the city (Philadelphia) for my mom’s birthday one day and for lunch with my girlfriends another. When first in center city and then in the Northeast, I realized what a convenience it is to be able to travel to and from the city in about 45 minutes to an hour from my home. I thoroughly enjoy being able to be a part of all the hustle and bustle of the city just as much as I love the quiet, but unique festivities of the Bucks County suburbs.

Dynamic Digital Advertising (DDA) is located between my home and the city in Southampton. This location lends itself well to easy travelling for clients in the city limits and clients in more suburban and rural environments. Our full-service advertising agency serves clients in large corporations and small business, as well as those from all industry segments. With services that run the gamut from copywriting, graphic design, and website design to search marketing, video production, and animation, DDA not only has an ideal location, but a complete service offering for all advertising and marketing needs.

In 2008, we’ve come a long way from when my grandfather was an advertising executive and had to travel to the city every day because that was the heart of where businesses thrived. Today, businesses large and small are found on urban blocks and suburban street corners. DDA’s location enables us to reach them all.

Many processes are regulated at DDA so that things don’t fall through the cracks, and the day goes smoothly. However, our individuality is welcomed and encouraged.

At our old office, I didn’t like the bright fluorescent light above my desk, and I asked if I could hang a kite or something above my desk to filter the light. I settled on the idea of a Chinese paper parasol, and Elizabeth suggested I pick several parasols so it would be a theme. I had fun going to China town and picking out several different colored parasols, and they worked like a charm to soften the light!

One thing I like about working at DDA, is the diversity of clients and projects that they attract. But sometimes clients and even DDA’s internal staff suggest ideas and make design requests that not only do I not see, but initially want to completely reject!

Outside of DDA, looking for ideas is a harmonious, abundant process. I’m always scanning what is around me, in the form of media, advertisements, shadows on the pavement, or the colors and shapes of a landscape on a hike. I get to decide what I like and what I don’t like.

However, following an idea I am initially resistant too is just as, or even more rewarding. I invariably find that the process of incorporating this kind of request from a client has a way of making me do things I’d never do on my own, and stretching my creative limits. In the end both the client and I are more satisfied than before.