DDA does a great job at interweaving the various internal departments with each other. The advertising copywriters, website designers, programmers, search engine optimization specialists, and graphic design artists all collaborate throughout the project(s) so as to make sure that each portion correctly fits into place and to not displace other portions of the project. Communication as well as collaboration are what this advertising company does well. In my opinion, this is why more prospects choose DDA over its competitors.

Everyone likes to eat food with a variety of tastes, sweetness, textures, and ingredients. For example, on Thanksgiving dinner, I like to have my turkey with gravy, mashed potatoes, corn, and greenbeans together, others do not. Dynamic Digital Advertising is strutured in a similar fashion, less the whole food thing. DDA is an advertising agency with numerous services and capablilities such as copywrighting, database programming, medical animation, video production, product photography, web design, and of-course search engine optimization services.

That’s what makes DDA such a great place to work with; DDA is a one-stop-shop full service advertising company, which will aid, assist, and commit to everything clients or prospects desires or needs. DDA is like a meal, it always works out better when you eat everything together.

With DDA’s four, 10-hour day (Monday-Thursday) work schedule, today is our “Friday.” As I sit here drinking my usual morning tea and writing my blog, I’m thinking about all the projects that I will work on today as well as all the options that are available for this weekend’s fun. At our advertising company, I will need to work on search engine optimized content for a medical website design we are developing and for a new division of DDA called DDA Corporate and Medical Training. I’ll also need to proof different materials before they go to the client for review and oversee the development of about 17 different projects that I’m responsible for coordinating at the moment. At home, I plan to celebrate my mom’s birthday this weekend, go to a dinner party with friends, clean my house, do laundry, take my dog to the park, go shopping for a few household items that we are in tire need of, and take a little time to relax.

With my long work and home “to do” lists, I’ll need to prioritize myself. Today, within 10 hours, although I’ll strive to get everything accomplished, I’ll need to figure out what it most important to address so I can leave for the weekend knowing that nothing has slipped through the cracks or has been stalled or delayed. This weekend, although I’ll have high hopes to utilize every possible moment for fun, I’ll need to make sure that the chores that help our house run smoothly are handled (by myself and my husband) so we don’t have extra work around the house next week. Establishing priorities is important in and out of the workplace. But, enough for now… I’ve got much to do

Some days the thought of facing that yellow pad with a long to do list is mentally unacceptable. You would rather do something fun and distracting, something mindless, but you are at work, so you shift gears, and…in my case, revert to my student days when one of my most admired teachers instilled in her class the concept of discipline. As a child, I thought that meant staying out of trouble so you would not get your behind walloped. Fast forward to senior year in high school, and I slowly started to understand from daily contact with my special teachers that discipline REALLY means being self aware, studying hard, finishing voluminous homework without excuse, not feigning a stomachache to skip class, trying hard every day to be better. Believe me there were rebellious periods my senior year, but the persistent example from dedicated teachers who believed in me obviously worked.

Entering the work force in college was not traumatic because I did not feel entitled but rather privileged to participate and learn from more experienced coworkers as I completed my studies.  My career development finally led to what I have done for over a decade, helping to run an advertising company. Today, Dynamic Digital Advertising is not a dream on paper, but a thriving, growing entity pushing the envelope of digital technologies in unique ways. We are where we are because of the determination to go on, to build from two people to a cohesive group of graphic designers, writers, videographers, programmers, seo specialists, and production support staff all based in house. We stress that everything we do is done here, our vendors are local, we do not outsource creative work, we are 100% made in the USA. 

Companies who come to us for any of our digital services realize after the initial conference call they are hiring an advertising agency with real depth… an agency they can rely on for all their marketing and promotional needs… an agency where, though often unspoken, the work force is imbued with passion and self-discipline… an agency that delivers what it promises, and never promises something it cannot deliver. My teacher was right when she said, “The more you discipline yourself, the less you’ll be disciplined by others.” Being hands on managers, working closely with clients and staff, David and I know we are truly part of a unique company, a place where you look forward to coming to work because everyone is focused on getting things done. And I promise, as we grow things will only get more exciting! 

It is about that time these days isn’t it? You wake up and your day is arranged according to time and place. I’ve got to be here at this time and over there in a meeting by this time. What about time makes time so awesome? In my opinion, time is a limit or restriction, which forces an individual to meet the targeted time as pre-set within the individuals’ schedule or agenda. Time makes or breaks an individual’s ability as well as attitude. When a person can maintain a schedule adequately, that person feels good about themselves, leaving them with a sense of accomplishment at the end of the day…Lord knows we do not always have the privilege of time on our side.

That same schedule that restricts the length of time each activity or project will take, can work against an individual as well as their attitude. When one task on your agenda slips slightly over the restricted or pre-set time, and appropriate time management was not considered in the development of the schedule or unscheduled events occur, we run into the time chase! Time management is something our advertising company does extremely well. Time management is one of the crucial and and most expensive functions of a company’s success or failure. This is one of the main reasons advertising agencies have difficulty competing with DDA. Everything that is requested of our advertising services from conference calls to in-house meetings are all planned ahead to the proverbial “T”. 

Most advertising companies are overly conscientious about time management and being cost-effective. They run into problems because they over spend, and under deliver. More often then not, these companies make too many adjustments instead of letting their skilled web graphics designers use their talents as they were hired to do! Not letting talented individuals do what they do best is like asking an elephant to be deaf! It will not happen and the whole project will be adjusted to the point where the manager or supervisor of the project should have just performed the work themselves…sometimes you just got to let the skilled do their own thing, and provide them with the specs up front as opposed to during the work, which at this point begins to diminish the cost-effectiveness of the projects. This is one of the reasons that advertising companies tend to do lay-offs within the economy’s ups and downs…they are unable to maintain some level or average ground where productivity and cost-effectiveness meet. Therefore, the talent, money, and time are all wasted instead of nourished and it is always going to be about that time.

The new office has a lot more space than the previous location. Our advertising company needed more space for its operations to continue their growth. The photographers needed more space so, in our new office, they have almost two and half times the previous space to perform digital photography. Some different types of digital photography are, food photography,  product photography, and other photography services. The photography studio is shared with the videographers. Now these two can work concurrently and not bump elbows like in the previous location.

Our new office has plenty of space to grow and we are all excited to be here where all of us have more space and equipment to work with!

Today, I came into DDA a little later than usual as I had class to attend. That’s right, I am a full-time employee of DDA, as well as a full-time student. Being able to attend classes and work for DDA has been a true blessing. This semester, I enrolled in a marketing course, which has given me lots of insight on the various aspects with which an advertising company has to identify and provide solutions. Lots of time has to go into logo design, which will help set a company apart from it’s competitors.

Working at DDA has helped me both in and out of class, and I will always be grateful.

Today, I am writing about the writing of the blog, as well as my usual submissions assignments and accounts receivable duties.

Our blog writing is an interesting assignment where each of DDA’s employees describes what he/she is doing. The writers write about their copywriting services, as well as their additional roles within our advertising company. The website designers may blog about their new custom web design that they just created or a graphic designer may talk about their design for a new brochure and introduce themselves as a graphic design specialist.

The point being is that all of Dynamic Digital Advertising (DDA) employees, myself included, write about our daily tasks and assignments and how we plan on handling a project or the tasks we are working on. This is the creativity which separates DDA apart from all other advertising agencies.

All of us at DDA wear more than one hat.

This morning, I will be doing two very different tasks. Some Accounts Receivable and client website submission work.  I will contact clients who have gone past our terms for payments. With the exception of a few, most simply misplace or never received the invoice. As an advertising company we have been fortunate to have great clients who are a true pleasure to speak with from time to time.

Some of our clients participate in our search engine opitimization programs whereas others utilize our copywriting services. Regardless of how big or small our clients are they are all appreciated equally and we would not have it any other way!