The one thing you can never accuse the DDA team of lacking, is passion. From the search engine optimized websites to the custom database and admin programming, the level of output put forth by the graphic designers, videographers, copywriters, and search engine optimization specialist is of the utmost quality. I’ve been with DDA’s full-service advertising agency for over a year now, and I’ve come to realize we are a team of overachievers. And as Martha Stewart would say, “that’s a good thing!”

When developing complex websites, innovative graphic designs, and technical or market driven copy, having a team that genuinely cares about producing the best product possible is key. We strive to not only please our clients, but also one another. By constantly pushing the boundaries and reaching for better ways of carrying out tasks, success is bound to occur. I think this is why a majority of our clients develop a lengthy relationship with our team. They may initially turn to us for a tradeshow display or brochure and later decide to partner with us for a corporate website, custom animation video, or more. We are experts at building marketing systems that establish a powerful marketing foundation that lifts our clients to greater levels of success.

So, continue overachieving team. It definitely is a good thing!

It’s Thursday! The end of the workweek for us DDAer’s and I must say I am finding it hard to concentrate as thoughts of upcoming weekend events and the beautiful weather are refusing to leave my mind. So in order to drag my attention back to the productive, I write out today’s agenda.

First on my list is creative online copywriting for DDA’s Corporate and Medical Training division.  Although offering these technology-based training tools is nothing new for DDA, we are setting out to write more copy to inform corporate and medical industries in need of updating outdated training methods of our services. With abilities spanning across the digital realm, DDA can present complex working procedures and methodologies in an auditory and visual package that is ideal for employee and trainee retention. Illustrate complex equipment operations with an animated video. Test employee comprehension with custom quizzes, or describe difficult processes with concise copy. DDA is definitely the agency that can handle all aspects of developing effective training tools and techniques.

Next on my list is the creation of a Content Plan for a client’s new website. This is a crucial step during the development process of search engine optimized copy. A Content Plan  is where we map out the keywords used for every page. Extensive research is performed in order to determine how users are searching for products and services on the web. Universal keywords to be used on every page are established as well as focused keywords targeted to specific topics unique to each page. Though this task is very time consuming, it serves as the foundation of effective online copywriting.

Project Coordination duties will surely be peppered throughout the day and as many of the projects I oversee are coming to a close, quality assurance testing will definitely require a large portion of my time.

Lastly is beer time! (One of the many reasons why DDA is such a cool place to work) Happy Thursday everyone!