Spring is definitely my favorite time of year. My new office is great because I have really nice windows. A row of them to my left and a couple behind. The first time I saw the office, I was concerned because the windows, throughout the building, are high up and not really a direct view outside. Turns out that, whether seated or standing, the view through every window is one of trees from their mid point on up. Breathtaking!

It occurs to me that during spring the trees are in transition. Early on the seemingly dry branches and twigs blossom with life, color, and attitude. Later in spring the blossoms fall, coloring the ground, and the now very much alive branches and twigs become adorned with leaves of complex shapes in limitless shades of green.

What is most compelling and interesting is the way the windows frame the trees as if to feature each grouping as a picture frame would. Each window becomes a work-of-art, combining the best qualities of renaissance, impressionism, and realism. Rich, beautiful, and alive.

At DDA, we believe advertising and marketing is similar.  It is our goal to provide glimpses of reality that feature and highlight the best qualities of our client’s products, services, staff, and capabilities. Framing each with the proper information, aesthetic, and presentation to provide the viewer with a perspective that helps our client’s organization radiate the aura of quality and success.

Websites, photography, videos, 2D animation,  3D animation, CD-ROMS, DVDs, programming applications, illustrations, brochures, sell sheets, catalogs, training portals, copy writing, virtual spins, and virtual worlds… each and every one is a little window shining light in, but also reflecting all the best that our clients have to offer.

A few years back there was a very successful turnaround CEO that had some awful sounding nickname like the meat cleaver or hatchet man or butcher.

As evidenced by his awful sounding nickname, his MO was to takeover or be installed at the head of a troubled company and to slash payroll and every corporate budget across-the-board in order to restore solvency and make the company a viable platform from which it could grow. When asked directly about his budget slash-and-burn methodology he said that there was one exception to his across-the-board approach. While slashing payroll and every other corporate budget he would also always double the marketing budget.

Ironic isn’t it that many less savvy corporate managers and leaders choose to slash marketing budgets during a slowdown or recession.

Metaphorically, sales are the lifeblood of every business. After a heart attack, keeping the blood flowing is the first and sometimes only goal of the attending EMS worker or clinician. It is an admittedly gruesome analogy, but slashing the marketing budget during a downturn is like fixing a heart attack by slashing the throat.

Let DDA help you increase your sales,  restore vitality to your organization, and regain full health with results-oriented advertising and marketing across a wide range of media. From website design and development, with or without ecommerce capability, to graphic design, photography, illustration, logo development, branding, 2D and 3D animation, video, CD-ROMs, DVDs, custom programming. professional search engine marketing, content development and copy writing, DDA does it all in-house, under one roof, and with an experienced and dedicated staff of degreed professionals whose only goal is to build sales, impact bottom lines and build long-term relationships with our clients.