It’s been said before. Ugh.

Funny, how when trying to write a post about not using cliches in writing, the only opener I can come up with is, well a cliche.

But it happens. As a writer, I try to steer clear from those well-worn phrases, the ones that have been around the block a few times. Dang, did it again.

Every time I embark on a writing project, regardless of the medium — video script, website content, brochure, and so on — I really try to go about it from a fresh perspective, look at it from an angle that, possibly, others haven’t before.

It’s easy to churn out canned phrases and wording, to repeat what has been said before, but to do that would be doing our clients a disservice. Myself and the other writers here at DDA, really work hard to create engaging copy that attracts attention and will draw the reader in.

With clients from so many different industries and as a full-service company with projects from programming to graphic design, we need to switch it up a lot, writing to physicians one day writing to the buyers of alloy plate products the next. And naturally it’s tempting to plop down whatever trite phrases, or overused cliches may relate to that particular field. But we don’t.

As professional writers, we know what good writing is, and it’s not a cliche.  Now that you can take to the bank. Dang it.