Have you seen the show Survivorman? Well, really it should be called Survivorcameraman. In case you haven’t seen the show, it’s about this guy who goes out into the wilderness around the globe with 3 cameras, the clothes on his back and seven days to fend for himself with no food or water. His shows, which usually run 30 minutes in length, are made of video entirely shot by himself during his expedition. By strategically placing the tripod and camera along with thorough post production, he achieves in creating a well composed and edited documentary which one might think took a whole crew to orchestrate. In one episode, Les Stroud (aka Survivorcameraman) talks about the hardest challenge during his 7 days in the snowy and harsh landscapes of Alaska. It wasn’t the cold or the lack of food. Not the sunlite nights. But it was having to deal with the cameras, setting them up, walking away from them while the camera records his trudging into the distance, and then turning back around and getting the camera only to set it up for another distant shot of his desolation. I wonder how many cameras he’s gone through? It must be hard to have all these lenses… these eyes looking at you, staring, recording, speaking to it and having nothing to add to conversation.

I was thinking how interesting it would be for DDA to have a documentary, solely shot by each individual in the company, Survivorman style, with trips to the water cooler allowed of course. If the various departments documented their script writing, or programming, web design, website optimization and flash animating, and all the wonderful things we do here at DDA. I can only imaging the mess of tripods around the office as we document our hikes from the distant and cavernous video department to the high-altitude levels of the writers department, all the challenges and obstacles that may stand in-between, ever wary of the jingling and panting of the greatly feared hyena-dog, Indie.

The Nike slogan, “JUST DO IT” reminds me of our team because at Dynamic Digital Advertising (DDA), we share a set of core values that adhere to the concept of doing.  We arrive on time ready to tackle projects, we enjoy a quick cup of coffee or tea or hot chocolate, and on Mondays there can be a scramble for the asiago bagels, which the bagel place makes in very limited quantities. Then we settle down, find our groove, and work. 

It is vital to our success as a team of writers, web developers, videographers, programmers, and graphic designers that we embrace our tasks with efficiency, flexibility, and above all creativity. When I read one of the programmers blogs, I am sometimes met with what I call IT graffiti which even I, realize without understanding it, requires ingenious creativity to assemble. Same thing is true of the hoops our web developers often jump through to get the right balance between design, architecture, and usability for the client’s website.  

We make every attempt to understand our clients’ needs, and are confident that we can deliver the results they are looking for. To be the reliable advertising agency that clients think of when they have a project, we have to continuously push the envelope and be ahead of the technology and creative curve. We have become the GO TO advertising agency for many clients, and it is not unusual for clients to depend on DDA for all their print and graphic design and production, and their interactive media, which includes shooting video to add to their websites as well. Yes, day in and day out, at Dynamic Digital Advertising, we just do it!