With a staff of degreed copywriters, DDA has the unique ability to write custom content to help optimize your website for search engines. One of the many copywriting services we offer are press releases and news articles. Why should you care about these often overlooked services? Here is how custom articles and press releases can help your website in search engine optimization:

• Promotion. Best of all, these articles and press releases offer free promotion for your company or website. It can tell the world the various services you offer or just help explain your company. Either way, it is additional quality content that can link back to your website.
• Back links. News sites are one of the easiest ways to gain direct links from other sites. Not only does Google rank you higher based on the amount of quality back links your site has, but it also likes when the website receives a constant, ongoing series of back links.
• Relevance. Not only does the article provide your site with additional content to use, but it also makes your site much more relevant to the present time. If you submit multiple articles, to constant movement of updates and news releases will show Internet users that your company is relevant to today’s fast-paced environments.

There are many ways articles and news feeds can help improve your website. Let DDA and its experienced team of copywriter’s help promote you with the full variety of services we offer.

It is hard for me to find the words or topic I would like to write about. Luckily for me I am not a copywriter here at DDA, nor do I fit the mold. That is what makes DDA such a great place to work! The fact that each person here possesses a talent or ability that is above average is truly amazing. Thankfully our coprwriters are gifted and have no problem when it comes to writing content for a brochure, website, trade show display, direct mail piece, etc. or perform any other task for which they are needed.

With all the different writing projects we receive here at DDA, the planning process is of prime importance. Through planning and outlines, we create the basic framework for what will eventually be a script, website content, sales information, or whatever else may come our way. Certainly there are instances where outlines are not needed, such as instructional pieces where the material needs to work from start to finish, but in most cases it is beneficial to start from there.

With the first basic outline you can flush out all the thoughts behind the content and organize it in the best possible manner. At this point it can be decided what topics are more important than others, or which topics can be eliminated all together. A second revised outline will take the edited topics and begin the writing process. This will do one of two things: eliminate the excess copywriting that may be considered unimportant to the client and allow the copywriter to focus on singular topics. For the client, less time is taken as we only focus and write about what is important and necessary. For our team of writers, we can more efficiently work through that necessary content and we have a focused and clear direction to work.

“You know what college does for you? It makes you really smart, man.” –Kanye West

It pleases me to be referred to as a degreed professional, as it makes me feel less like the recent college graduate I am, and more like the savvy young professional I am no doubt becoming. It is a term I remember from when, as a prospective employee, I was reading DDA’s impressive and somewhat intimidating website and imagining what my potential coworkers and bosses would be like.

What would a website designer, copywriter, animator, programmer or search engine marketing specialist act like and look like? What would the office environment be like? I drew more on my repeated viewings of workplace movies (”Working Girl,” “Nine to Five,” and to a lesser extent, “Big“) than on my actual workplace experiences.

It turns out everyone was younger and less intimidating than I had pictured, and while my bosses haven’t taken me to FAO Schwartz (yet), they are still great people to work for, and they have taught me so much in the time I have been here.

Working at DDA has required me to learn new skills, but they have largely been a marriage of the skills picked up at previous office jobs and the research I did in college. If I have to write about a product, service or industry I am unfamiliar with, or even one that I am familiar with, I have to find out as much as I can about the subject in the shortest amount of time, just like I did in college. I learned so much there, and I know I owe my position here to the brainy, debauched gold-digger called college. She gave me so much, but I’m still paying for it.

The balance between content for readers and content for search engine marketing is always difficult to achieve. For instance, we are in the process of working on DDA Corporate and Medical Training, and the keyword “training” is used often for SEO copywriting. The problem is, the word “training” must be used often for optimization purposes. This will, naturally, lead to an overuse of the word “training” and the copywriters here at DDA must finesse the content to flow for readability. After all, if a website browser doesn’t stop to read the content, all is lost. A thesaurus becomes the content developer’s best friend at this point so that we can successfully promote the idea of training while refraining from overusing the word.

If the language and wording used in the content turns people away, or if the language is built specifically for search engines and not users, it will dramatically fail and people will go to another source. I don’t think I need to say that we don’t want that to happen - not for us, and certainly not for our clients. Luckily, we have a very talented team of copywriters here at DDA to successfully write keyword-rich, optimized, and most importantly, user-friendly, content.

Appealing to the needs of a specific target audience seems like an elementary concept in the world of advertising. Actually applying this concept on a daily basis for companies in a broad range of industries can be challenging. Effective creative copywriting takes a solid understanding of a company’s mission and direction, products and/or services, as well as the wants and needs of a target demographic in order for the right messages to not only be heard, but remembered.

For example, when writing for Dynamic Digital Advertising (DDA) Corporate and Medical Training, the latest division at DDA, I (as an online Copywriter) must consider that organizations need innovative training tools that promote motivation and memory retention, but that are priced within a predetermined training expenditure. When writing for a clock manufacturer, one must understand that schools need synchronized clock systems that are easy to install, offer flexible placement, and are inexpensive to maintain.

Although this concept can be daunting at times, generally speaking I find it to be rewarding. Learning about different groups of people and their associated needs in a given context fascinates me. Perhaps this is the reason why I did well in my Sociology and Psychology courses in College. I believe this concept gives people in the field of advertising an edge over business counterparts because we are able to delve into different worlds and different industries from one hour to the next. I’m grateful to hold a position as a Copywriter at DDA and utilize my intuitive nature in a valuable way for our company and our clients.

My job as an advertising Copywriter does not end at 6:00. This is not due to the fact that DDA demands overtime, but rather because the field of advertising is all-encompassing and the creative mind works on no time schedule. Outside of the office, I find myself analysing commercials, print ads, direct mail pieces, radio spots, billboards, etc. to determine the target audience and to decipher the message being conveyed. I often reflect on what was successful in making me think about the promoted product or service, as well as what failed to grab and maintain my attention. I admit, because of this, it can be difficult to watch television with me since I am always questioning, analyzing, and criticizing.

The information I gather from observing others’ advertising and marketing objectives in different media is broken down into theories: those that have been proven to be effective versus those that have been proven to be futile. From this, I am able to extrapolate what theory to use for my own creative copywriting. For me, it’s about taking what exists and reinventing the wheel in a way that works for me, my clients, and their customers. Creativity is not something that one can turn on and off; it’s there all the time as one gathers and assimilates information so that when the time comes to implement, one can emerge with new and innovative ideas.

Whereas I once thought I was being overly critical of the media around me, I’ve now come to appreciate this aspect of my personality, realizing that it’s what fuels my work and my desire to be the best Copywriter I can be.

Happy Thursday! Before working at DDA as an advertising Copywriter, I never thought I’d be saying those words. Our 8-6, Monday-Thursday work schedule is something that I’ve come to appreciate more than I ever thought I would. During our work days, all the members of our staff (including programmers, web developers, search engine optimization specialists, graphic designers, photographers, videographers, and more) put in a hard day’s work from addressing client needs as they come up to being exceptionally creative on the spot in the projects with which they are involved.

With this schedule, dinner may not get on the table as early as one’s hunger may like and there are some Pennsylvania winter days that the only sunlight you see is on your lunch break, but having three days to recoup and refocus is a lifestyle that I wouldn’t want to trade. For me, it’s the perfect balance of work and play. Furthermore, in order to generate creative copywriting on a daily basis, one needs to stay fresh and ready to write about any topic at the drop of a hat. I truely feel that I am able to write better as a result of this balance in my life.

When clients first contact us and we explain our schedule, some express their concern (which we are often able to alieviate as we are on call as needed on Fridays and even the weekend in extreme situations), but most say that they wish their employer would implement a similar schedule in their organization. In Europe, this type of schedule is far more common than in the U.S. Try to shop in parts of France during lunch and you may find closed doors, or attempt to do business with a Swedish company in the month of July and you may have trouble getting your objectives accomplished. Why? Because other countries realize that the right balance between work and play is key to sucessful organizations.

Perhaps more businesses in the U.S. should adjust their way of thinking with regards to the work week. They may find, as we have, more productive employees and better quality work.

When DDA was in its infancy, the staff consisted of a few dedicated individuals. Today, the business consists of 20 plus employees and a dog to boot. With this growth in staff and growth in clients comes a new and improved building, and most importantly, a reinvigorated approach to how the business operates.

The continued growth of DDA stands as a testament to the solid foundations laid well over a decade ago and the willingness of the team to adapt to continual change and expansion. Though my tenure at DDA has been brief, it is obvious to me that this dedication to improvement has been, and is, crucial to the success of DDA. As a full-service advertising agency that offers an abundance of services under one roof, including creative print and online copywriting, custom programming, video production, graphic design, and much more, a solid operating structure is paramount for the smooth and efficient completion of tasks.

Our system works, and it works well, but that does not mean efforts towards improving the efficiency and methodologies of our positions and tasks have stagnated. The DDA team of Project Coordinators, Programmers,   Graphic Designers, SEO specialists, and more has recently set out to explore new and improved ways of carrying out our jobs. Our objective—improving what already works to make way for a brighter future.  

Since my focus has shifted slightly to more new business development and proposal work, I am aware now more than ever how much DDA differs from all other advertising and marketing agencies.

I have seen firsthand, the difference between DDA and our competitors in the field.

It’s not just the quality of work we do, or the fact that we can offer virtually any service needed for a marketing or advertising campaign or project, including copywriting, photography, web development and design, video, and 3D modeling, among so much more. It’s also in the way our business is generated, and the philosophy behind how our company is run.

At DDA, there is no hierarchical structure that puts one person or department above the rest. We work as a team regardless of the project or the client’s need, to complete projects in the most timely fashion and at the highest level of quality possible. In doing this, all of the pieces of an individual project are considered from the beginning, and we are able to treat it as a whole, not piecemeal, as so many other agencies regularly do.

While many marketing and advertising agencies are bogged down with marketing and sales employees, DDA does not have one person within either of those categories. The five, full-time degreed writers handle all proposal work, and see the projects through to coordination, and ultimately to completion.

This is an advantage because we are not looking at an inquiry or a prospective project as just getting another job or making another sale. We are seeing it from the very beginning as a full entity. From the first request, we are already envisioning who would be assigned to the project; what type of services we would need to provide; and what we can do to best meet the vision and expectations of the prospective client.

This unique approach is at the core of everything DDA does, and is exemplified in DDA’s Executive Summary http://www.zeroonezero.com/executive-summary.html.