Some projects are clear cut, others are not.

As a full-service company, we see a lot of versatility in the work we do — video production, animation, website development, illustration, brochures, catalogs. I could go on but I think my point is clear.

There’s one constant variable throughout it all — the client steers the project. Our ability to provide any service needed, from programming to copywriting services, means that we can go in any direction a client wants.

If they call about a website and through discussion decide a video would also be appropriate, we can do it.  If they want to add a certification or training component to a CD-ROM, we can do it. Tracking usage, logo design, tradeshow banner, video script — we can do all of that too.

A prime example of our ability to meet just about any need, is a client we are currently working with on a variety of projects. They began wanting marketing and branding, and from there it’s mushroomed. We have gone from logo design to video to website development and back to video again. This client’s business is growing rapidly and as his needs and focus shift, we shift with him, providing exactly what is needed to meet his vision.

Not all projects are like this. Some are straight forward.

But regardless of the size or scope, through our vast ability and focus on customization we are establishing relationships, not just providing services.

Whether it’s a DVD or a little bit of everything, our clients are getting a partner not just a vendor.

Organization.  It’s an imposing word. One that I am constantly battling with. I was shopping at a well known housewares store this weekend, and found myself once again staring at the various organizers. I wanted them all. I am slightly obsessed with organizers (as my husband would put it). I have them in every room of the house- cabinets with a million shelves, shelves with a million drawers, drawers with a million cubbies, and so on. Although, sometimes it takes me a while to remember which cubbie inside which drawer inside which cabinet to look! On Mother’s Day, my mom called me disorganized, because I always do 5 things at once. So I thought: “Don’t  you have to be very organized in order to be able to do 5 things at once?” I’ll have to work on it…..Well, one thing that I do know is that my organization is nothing compared to that of the Project Coordinators  here at DDA. As a Pioneer advertising agency, each coordinator is handling more clients on a daily basis than I have fingers and toes. And each one is handled with professionalism and finesse, catering each of our advertising services to fit the clients individual specifications. Another detail that our coordinators can provide for each client is creative copywriting. This cleverly written information always informs and entertains the reader. We offer a full range of copywriting services, from SEO copywriting to Direct Mail copywriting to online copywriting. I think I have a lot to learn  from our Project Coordinators, and I will enjoy every minute.

Working with clients from project inception to completion as a Project Coordinator helps me establish an overall understanding of the needs of particular clients, their direction, and their intentions for the outcome of the projects at hand and those of the future. It is my hope that every project ends on a positive note for the client and DDA. I work closely with staff members, such as programmers, search engine optimization (SEO) specialists, graphic designers, copywriters, photographers, videographers, animators, and the AR/AP department to ensure that every “i” gets dotted and “t” crossed. Working in this manner also helps me to understand the intricacies, responsibilities, and tasts involved with every DDA employee.

In the past few weeks, we’ve managed to complete and close a variety of different projects from copywriting services to logo design, and much more. I’m pleased to say that we were able to meet each project’s deadline and every client was satisfied with a job well done. But with the completion of one project means the inception of another and the same goal… to meet and exceed client expectations so that he or she returns to our full-service advertising agency for any and all of their advertising and marketing needs.

When I was in college, I struggled to find my niche with regard to a career. I started as an accounting major and then filtered my way through marketing, psychology, sociology, and secondary education to end up with a rare degree in Professional Writing. My hobbies as a child ran the gamut from photography, violin, and sewing to softball, poetry, and singing. I tried almost everything at least once, and for the most part I loved it all. I even liked ballet, although I pirouetted into the wall in a dance recital and rollerblading, although I fell and scarred myself for life.

Today, as an advertising copywriter for DDA, I’m able to enjoy the many different aspects of the career options and hobbies that held my interest when I was younger. I can express my creativity as I did in photography, poetry, and sewing through copywriting services for brochures and websites. I can utilize what I learned in psychology and sociology classes to maintain a good repore with clients, and the organizational skills gained through accounting for overseeing projects from start to finish. For that which I did not necessarily succeed, I’ve learned to pick myself up, dust myself off, and move on to the next venture.

The lessons learned in school and fun as a child I carry with me every day and try to build upon them with practical application. It sometimes amazes me to step back and think about how one’s experiences truly do shape the ethics and capabilities displayed in the workplace.

As a professional advertising copywriter at DDA, I am responsible for developing creative and effective copy for website designs, brochure designs, and direct mail pieces, scripts for video and animation production, and much more. I must be flexible enough to switch topic, industry, and media format from one minute to the next. In my experience, I’ve found that clients either “get” your work or they don’t quite understand why something was worded a certain way.

Typically, I submit my content to clients for their review with little to no commentary because I truly want to gauge if it worked to convey the right message. Most of the time, clients follow the intention, but sometimes clients are at a loss, which happens most often when working with international clients who rely on us to develop copy on their behalf that sells in the U.S. or when working with clients on a search engine optimized website where there are a million and one intricacies involved in developing first-page ranking copy.

Because it happens so infrequently that I need to explain why I wrote what I wrote in the fashion that I did, I almost welcome the opportunity to clarify things so clients know that there is a method to the madness that is advertising copywriting. Whether it’s for word structure, word play, high search engine rankings or any other strategy, my copy does have purpose. Once clients see all the thought that is involved in the development of their copy, they have a renewed sense of appreciation for the written word and a respect for the copywriting services of DDA.

Thursday! The last day of the week for us lucky employees here at DDA. We have the pleasure of working four 10 hour days, and enjoy 3 day weekends all the time! Now that the weather has become more pleasant- it will be that much more enjoyable!

But that also means that we must be even MORE organized and efficient. DDA is such a diverse company. We offer so many different services, such as video production services, professional photography services, copywriting services, admin programming services, graphic design services, search engine optimization services and advertising services that it would make anybody’s head spin. Yet our competent staff handles these on a daily basis with ease and efficiency. And we will astound you with the cutting edge look and feel that we provide.

Today, I am writing about the writing of the blog, as well as my usual submissions assignments and accounts receivable duties.

Our blog writing is an interesting assignment where each of DDA’s employees describes what he/she is doing. The writers write about their copywriting services, as well as their additional roles within our advertising company. The website designers may blog about their new custom web design that they just created or a graphic designer may talk about their design for a new brochure and introduce themselves as a graphic design specialist.

The point being is that all of Dynamic Digital Advertising (DDA) employees, myself included, write about our daily tasks and assignments and how we plan on handling a project or the tasks we are working on. This is the creativity which separates DDA apart from all other advertising agencies.

This morning I added some testimonials from some happy clients to our Website . It is so wonderful to hear comments from our clients, to know that they really appreciate all of the meticulous attention that goes into every job. Our graphic design artists, programmers, copywriters and videographers work hard at making every detail perfect. We offer custom animation, custom programming, copywriting services and advertising services for any custom web site need.

All of us at DDA wear more than one hat.

This morning, I will be doing two very different tasks. Some Accounts Receivable and client website submission work.  I will contact clients who have gone past our terms for payments. With the exception of a few, most simply misplace or never received the invoice. As an advertising company we have been fortunate to have great clients who are a true pleasure to speak with from time to time.

Some of our clients participate in our search engine opitimization programs whereas others utilize our copywriting services. Regardless of how big or small our clients are they are all appreciated equally and we would not have it any other way!

Since my focus has shifted slightly to more new business development and proposal work, I am aware now more than ever how much DDA differs from all other advertising and marketing agencies.

I have seen firsthand, the difference between DDA and our competitors in the field.

It’s not just the quality of work we do, or the fact that we can offer virtually any service needed for a marketing or advertising campaign or project, including copywriting, photography, web development and design, video, and 3D modeling, among so much more. It’s also in the way our business is generated, and the philosophy behind how our company is run.

At DDA, there is no hierarchical structure that puts one person or department above the rest. We work as a team regardless of the project or the client’s need, to complete projects in the most timely fashion and at the highest level of quality possible. In doing this, all of the pieces of an individual project are considered from the beginning, and we are able to treat it as a whole, not piecemeal, as so many other agencies regularly do.

While many marketing and advertising agencies are bogged down with marketing and sales employees, DDA does not have one person within either of those categories. The five, full-time degreed writers handle all proposal work, and see the projects through to coordination, and ultimately to completion.

This is an advantage because we are not looking at an inquiry or a prospective project as just getting another job or making another sale. We are seeing it from the very beginning as a full entity. From the first request, we are already envisioning who would be assigned to the project; what type of services we would need to provide; and what we can do to best meet the vision and expectations of the prospective client.

This unique approach is at the core of everything DDA does, and is exemplified in DDA’s Executive Summary http://www.zeroonezero.com/executive-summary.html.