With a staff of degreed copywriters, DDA has the unique ability to write custom content to help optimize your website for search engines. One of the many copywriting services we offer are press releases and news articles. Why should you care about these often overlooked services? Here is how custom articles and press releases can help your website in search engine optimization:

• Promotion. Best of all, these articles and press releases offer free promotion for your company or website. It can tell the world the various services you offer or just help explain your company. Either way, it is additional quality content that can link back to your website.
• Back links. News sites are one of the easiest ways to gain direct links from other sites. Not only does Google rank you higher based on the amount of quality back links your site has, but it also likes when the website receives a constant, ongoing series of back links.
• Relevance. Not only does the article provide your site with additional content to use, but it also makes your site much more relevant to the present time. If you submit multiple articles, to constant movement of updates and news releases will show Internet users that your company is relevant to today’s fast-paced environments.

There are many ways articles and news feeds can help improve your website. Let DDA and its experienced team of copywriter’s help promote you with the full variety of services we offer.

Last night I watched part of a movie, “What A Way To Go.” The subject matter was serious, very well documented, and the presentation was poetic.

My friend asked, “Do you think that movie was done artistically?” I said, emphatically, “Yes.”

The movie, which consists of a collage of images and interviews, has a consistent background ambience created by music and old movie clips.

However, I mentioned that it looked low budget, and that perhaps it was taken with someone’s home camera. This doesn’t matter to me at all, and did not take away from my enjoyment of the movie or how artistic I think it is, but my friend, who also thinks highly of the movie, felt I was being insulting.

I tried to explain that I was just making a observation, based on seeing many movies, that if the producer created more movies and had better equipment, it would appear more technically “slick.”

Technical skills are very important at DDA, and DDA’s writers, graphic designers, web designers, and videographers pay close attention to them. Although technical skills may be grasped intuitively by some people, if not, it’s no problem, because they can always be learned.

From my work illustrating academic textbooks before I was hired by DDA, I learned many technical copywriting details, like what is the proper minus sign to use in an equation, to add a space before and after an equal sign, and to use straight instead of curly quotation marks for measurements.

DDA’s writers know the rules of grammer, but what makes their writing interesting is their creativity. Likewise, as a designer, I must be aware of rules about typography, what font size to use on websites, how to photomanipulate an image, and what colors are best for certain markets. But all of these rules would be useless if they weren’t fueled by creativity.

Here at DDA, we are all driven by a desire to create interesting and quality work, and that provides great motivation to learn the technical details!

When we make websites, we have the keen eyes of our designers make the website design and styles. They use Latin text as a placeholder on the pages. Our awesome staff of writers write the content and search engine optimization keywords for all of the pages to be. Once the design is approved and we are ready to move forward, the design and content have to be put together. We call this building out the pages and it can be a long and tedious process, depending on the size of the site, but it can be done no other way.

At DDA we have a large number of people who are capable of taking on this task, so it is an easy type of workload to manage. It is actually a useful thing to have around when workloads need to be managed because is a versatile job to be assigned that can assure that everyone is able to stay busy and productive at all times. Plus, it is essential to creating websites, so it has to be done.

At DDA, we are proud to offer fully integrated advertising campaigns. With the wide array of services we provide, from video production to graphic design and copywriting to programming, we can provide any company with complete digital advertising services. We can build any marketing campaign from the ground up, design company logos, build custom and unique websites, and promote products with brochures, or we can work with established businesses looking to extend their marketing efforts with print designs or trade show ads.

But most importantly, everything at DDA is customized to fit your company’s exact needs. Our websites, for instance, are not created from templates and are custom built. And with the knowledge of our programming department and video production team, your website can be molded to exact specifications, integrating high-end video, search functions, and anything else you need. The sky is the limit when you choose DDA!

Back in the day, when someone asked what I did for a living, well, it was an easy answer, reporter.

Since joining Dynamic Digital Advertising (DDA), however, it’s not so easy. To say that I am a writer doesn’t exactly encompass everything I do and to say that I work for a digital advertising agency doesn’t either.

The truth is DDA isn’t that easy to explain in just a few words. I can describe us as a web development company, a video production studio, graphic design, programming, illustration, you name it. If it relates to anything design, digital, or technical, chances are, we can probably claim that name as well.

And then you have to consider our approach to projects. It’s not typically what you think of when you hear the words advertising or marketing. We take an entirely different approach than any other agency, or search engine marketing company, or marketing firm out there.

Ours is a holistic approach, a full-bodied solution in an age where our industry still remains so fragmented. A look at our Executive Summary gives a glimpse at what makes us different but it’s our work that speaks volumes. In all that we do, whether it’s website design and development, integrated video, search engine optimization, or even copywriting, DDA strives to bring innovative and unique solutions to fully meet the needs of our clients.

As expected, when you work for a company that is on the cutting-edge, your job is going to be a bit different as well. Working with so many services under one roof, I am constantly learning about different mediums and technologies and learning how to explain and describe those to my clients.

But perhaps my favorite part is in New Business Development where I get to see the ideas for this innovation just starting to form.

There’s a lot of complexities to DDA and in my job, but that’s OK. Now, I’ve learned that answering the “What do you do for a living?” question will require four more words than before, “Well, let me tell you.”

It’s been said before. Ugh.

Funny, how when trying to write a post about not using cliches in writing, the only opener I can come up with is, well a cliche.

But it happens. As a writer, I try to steer clear from those well-worn phrases, the ones that have been around the block a few times. Dang, did it again.

Every time I embark on a writing project, regardless of the medium — video script, website content, brochure, and so on — I really try to go about it from a fresh perspective, look at it from an angle that, possibly, others haven’t before.

It’s easy to churn out canned phrases and wording, to repeat what has been said before, but to do that would be doing our clients a disservice. Myself and the other writers here at DDA, really work hard to create engaging copy that attracts attention and will draw the reader in.

With clients from so many different industries and as a full-service company with projects from programming to graphic design, we need to switch it up a lot, writing to physicians one day writing to the buyers of alloy plate products the next. And naturally it’s tempting to plop down whatever trite phrases, or overused cliches may relate to that particular field. But we don’t.

As professional writers, we know what good writing is, and it’s not a cliche.  Now that you can take to the bank. Dang it.

This past weekend, I went into the city (Philadelphia) for my mom’s birthday one day and for lunch with my girlfriends another. When first in center city and then in the Northeast, I realized what a convenience it is to be able to travel to and from the city in about 45 minutes to an hour from my home. I thoroughly enjoy being able to be a part of all the hustle and bustle of the city just as much as I love the quiet, but unique festivities of the Bucks County suburbs.

Dynamic Digital Advertising (DDA) is located between my home and the city in Southampton. This location lends itself well to easy travelling for clients in the city limits and clients in more suburban and rural environments. Our full-service advertising agency serves clients in large corporations and small business, as well as those from all industry segments. With services that run the gamut from copywriting, graphic design, and website design to search marketing, video production, and animation, DDA not only has an ideal location, but a complete service offering for all advertising and marketing needs.

In 2008, we’ve come a long way from when my grandfather was an advertising executive and had to travel to the city every day because that was the heart of where businesses thrived. Today, businesses large and small are found on urban blocks and suburban street corners. DDA’s location enables us to reach them all.

Keywords for websites are extremely important. Even more important is the precise repetition of keywords throughout the website to ensure proper search engine optimization. For instance, a website about website design should mention website design at least 2-4 times on every single page. This would be what is known as a Primary (Universal) Keyword. These primary keywords must appear on every page of the website as they are the most important keyterms for proper SEO copywriting. Then within website design there are additional subcategories of keywords, often called secondary keywords. For example, one piece of the website may be a new logo design. Because this is only one aspect of website design, this keyword should only appear on the pages where it is appropriate to mention or discuss logo design, not on every page.

Much of search engine optimization and the proper use of keywords comes down to the right organization. First, we establish what is the most important aspect(s) of any company to create the primary keywords. Then we establish the other important aspects, or subcategories, of the company to generate a list of secondary keywords.

We’re making our sites and we’re checking them twice, or more.

DDA always puts out quality products whenever we finish a piece of work. This is due in part to our extensive proofing system. Whenever we make anything, it will get a once over by numerous people throughout the company who all have different viewpoints and qualities. This confirms that what is finally decided upon will be the best solution and it will be working flawlessly.

Let’s say that we are adding a new contact form, using ColdFusion, to a website. After we get all the initial information that the client wants this form to deliver, I start making the form.

Many things can be missed when programming, usually due to oversights in what a user might input. That is why we test and test again, inputting strange data in all the fields and confirming that everything works as it should.

I initially have the email sent to myself and I may receive 50 emails from testing before the client will ever see one, just because we will not send it out until it is flawless. After creating the form, and doing my own testing, a designer may take a look at it for aesthetics, a writer will proof the text, and someone other than me will again test the functionality, while all being overseen by David.

After any work goes through this gauntlet of checking, David will get the final say. All of these perspectives from all of these different people makes the final product that we put out a unique one that allows everyone to gladly hang their hat on it and be proud that we made it.

At DDA, we’ve often been asked by potential clients, “what happens if I don’t like the _____” (video production, print design, website design, or any other of DDA’s services can be inserted here). And the response is fairly simple, here at DDA we always try to get feedback from the Client at multiple points throughout the project, so you will always have input and end with a great product. For instance, if we’re doing some trade show graphics our designers will come up with a few design concepts and we send them to the Client to review. At this point we leave it to the clients to decide what they like and what they don’t like about the concepts. If they fall in love with a specific design, that’s great. But if they like different aspects about different designs and want to see some more based on their feedback, that’s great too! From whatever feedback we are provided we apply it to the concept designs and come up with some more finalized designs. Again, the Client is given the opportunity to provide any and all feedback. This process is repeated as necessary until a final design is created. This process remains true to website designs, video productions, copywriting, print designs, and everything else.

Depending on the tastes of the Client, this process can be quick or take a little more time. Either way, you can rest assured that whatever we create for you, you will be happy with the end product. This is truly one area where DDA exceeds, not only in giving Clients a custom-created product, but also giving great customer service and catering to your needs.