Too much of a good thing is a bad thing. Although I enjoy writing search engine optimized copy, doing nothing but this 10 hours a day, 4 times a week can get monotonous. But luckily, the tasks of a creative and online copywriter are varied here at DDA. Our time is divided by Project Coordination duties, new business development, and writing. Plus, as we are a full-service advertising agency that specializes in all things digital, our writing responsibilities vary greatly. We do it all, from custom script development to creative brochure writing, the monotony never sets in here at DDA.

Next week for instance, I’ll be working on a training video script, optimized pages of content for DDA Corporate and Medical Training and an acrylics coating company, as well as proposal development and project coordination responsibilities. With so much variety, bored is never an adjective to describe one’s mood while at work.

Brave is an adjective I would not use to describe myself. I’ve recently planned a trip to California and though I look forward to the activities, I dread the flight. I also have an unhealthy fear of stink bugs and as they are quite prevalent in the PA area, I have resorted to duct tapping my window and door crevices as a means to keep the scary creatures out. But I’ve come to realize, maintaining these fears are a hindrance to me. If I don’t fly, I limit my exposure to exciting places and people. If I duck and cover every time a bug is in my general vicinity, I miss out on my surroundings, not to mention, look quite strange to passersby. So, my goal is to try and conquer my fears, and if not conquer them, try my hardest to confront them.

This ability to delve into areas I may not be comfortable with is necessary to achieve. As a creative copywriter that generates material for brochures, medical and corporate video scripts, and online optimized pages of content, you must never hesitate when delving into a subject matter or genre you aren’t exactly at ease with. One day I may be writing content for jewelry, the next on building envelopes, but though a topic may seem foreign, with the proper research and attention to fulfilling the needs of the client and the market, your efforts will surely be successful.

The same notion applies to all associates here at DDA. As Elizabeth has stated many a time, “There is no shallow end at DDA.” You must swim and continue to swim or you may quickly find yourself sinking to the bottom of the pool. So confront your fears and you most likely will emerge unscathed and glad of the challenge.

My position at DDA is anything but redundant or formulaic. We consider ourselves a full-service advertising agency that caters to the specific needs of every client. Consequently the scopes of projects we handle are vastly varied. We do it all; from corporate and medical videos, training programs, e-commerce websites, to search engine enhanced copywriting, our capabilities are truly enormous.

With that said, work at DDA is a continual learning process. While I may be well versed in advertisement and creative copywriting, I must perpetually expand my knowledge to acclimate myself to my clients’ products and services.  For every project, the target audience and philosophy of the product and company must be considered. A style of writing and voice is tailored specifically to represent a company’s services and products in the most appropriate and effective way possible. The role of a copywriter is therefore dynamic and never static. We are like chameleons, adapting to every situation in order to achieve the ideal result.

As a Project Coordinator I work closely with each department. Everyday I learn something new about the video production process, database and admin programming, as well as graphic design. No, my job here is certainly not boring and I am thankful for this.

Today is the start of what I expect to be quite a busy week. As a member of the copywriting team, my responsibilities extend well beyond the role of creative online, print, and video copywriter. My day can consist of project coordination duties, new business development, and quality assurance tester for admin and website programming. This week I expect to be well immersed in all roles.

My first priority is to oversee the launch of Chains-and-Charms.com. Along with this quickly approaching deadline comes the need for extensive testing.  Link functionality must be verified, custom programming must be confirmed, and performance and stability must be established before making this site live. My goal will be to expose the errors and ensure they are resolved before the site launches.

I am also writing search engine optimized copy for Dynamic Digital Advertising’s new division, Corporate and Medical Training (CMT),  as well as developing a content plan for a new website. On top of this, I must ensure work continues at a steady pace for several projects that I am overseeing. This week will surely be a busy one and I will need to pay special attention to managing my time effectively. Though the pace may at times be brisk, I enjoy the diversity of responsibilities.