Organization.  It’s an imposing word. One that I am constantly battling with. I was shopping at a well known housewares store this weekend, and found myself once again staring at the various organizers. I wanted them all. I am slightly obsessed with organizers (as my husband would put it). I have them in every room of the house- cabinets with a million shelves, shelves with a million drawers, drawers with a million cubbies, and so on. Although, sometimes it takes me a while to remember which cubbie inside which drawer inside which cabinet to look! On Mother’s Day, my mom called me disorganized, because I always do 5 things at once. So I thought: “Don’t  you have to be very organized in order to be able to do 5 things at once?” I’ll have to work on it…..Well, one thing that I do know is that my organization is nothing compared to that of the Project Coordinators  here at DDA. As a Pioneer advertising agency, each coordinator is handling more clients on a daily basis than I have fingers and toes. And each one is handled with professionalism and finesse, catering each of our advertising services to fit the clients individual specifications. Another detail that our coordinators can provide for each client is creative copywriting. This cleverly written information always informs and entertains the reader. We offer a full range of copywriting services, from SEO copywriting to Direct Mail copywriting to online copywriting. I think I have a lot to learn  from our Project Coordinators, and I will enjoy every minute.

Nothing is more satisfying than finishing a massive project. I think the feelings of accomplishment and relief are universal to all when a task comes to a close that you have invested much time and effort. But though this feeling of elation may be addicting, rushing to complete a project just for the sake of finishing is a grave mistake. This holds true for all projects here at DDA. Creative online copy must be proofed and re-proofed, custom admin and database programming functionality must be verified, and graphic designs should be thoroughly reviewed. If not, you may experience a few moments of the “I finished a project” feel goods, quickly followed by regret for the oversights.

At DDA we have set in place a system of review to try and eliminate these faux pas. Every page of copy is thoroughly reviewed by fellow writers. After the page is posted to a website or laid out in a stylish design, round two of proofing commences. To some, this may seem like overkill, but our clients expect and deserve the highest caliber of work and this system of retracing our steps to ensure accuracy is a means of guaranteeing quality.

So, with every project completed, comes an equally important task of quality assurance.  Without it, the minor oversights will overshadow the hours of hard work. So test, test, and re-test!

Today, I am noticing that sometimes the smallest, almost non-existent things can influence your thinking.  Different things that are all around us can make us happy, sad, frustrated, or relieved. There are sights, smells, colors, convenience, speed and availability that all have effects on how our day goes, or how productive our day can be. Here at DDA, there are so many different influences that impact every website. Such as our Web animation that will make you eager to interact and Graphic Design that will make you smile. Food photography that will make you drool, and creative copywriting that will make you ponder. Plus, website programming that makes navigating fast and easy. Then there are those underlying influences, like search engine marketing and search engine Optimization that make everything easily accessible and at the top of the Google listings. Everyday influences can be an inspiration.

The last remnants of winter are finally dissipating and in its wake, spring is slowly but surely emerging. The trees are budding, the weather is warming, and the birds have returned from their southern winter hideaways. And like the welcomed exist of winter, many of my projects are coming to a close. This week alone I expect to launch, or come close to launching, three websites I currently oversee.  This final step is not only exciting for our clients, but also for the DDA team as well. Many times, every department is involved during the development of a custom website. The creative online copywriting team produces search engine optimized copy, the design team creates a pleasing aesthetic that not only appeals to the user, but effectively illustrates a purpose through design, the video production team integrates videos, and the programming team puts forth functionality.  When so much effort is invested, nothing is more pleasing than seeing the final website live and accessible to the public.

Personally, as an online copywriter, I feel a rush of excitement and self-worth when I type a keyword into Google and see the client’s site appear on the first page.  The many hours poured into generating copy that not only is clear and market focused, but is search engine friendly can be difficult, and when your hard work is proven effective, nothing is more rewarding.

It’s Thursday! The end of the workweek for us DDAer’s and I must say I am finding it hard to concentrate as thoughts of upcoming weekend events and the beautiful weather are refusing to leave my mind. So in order to drag my attention back to the productive, I write out today’s agenda.

First on my list is creative online copywriting for DDA’s Corporate and Medical Training division.  Although offering these technology-based training tools is nothing new for DDA, we are setting out to write more copy to inform corporate and medical industries in need of updating outdated training methods of our services. With abilities spanning across the digital realm, DDA can present complex working procedures and methodologies in an auditory and visual package that is ideal for employee and trainee retention. Illustrate complex equipment operations with an animated video. Test employee comprehension with custom quizzes, or describe difficult processes with concise copy. DDA is definitely the agency that can handle all aspects of developing effective training tools and techniques.

Next on my list is the creation of a Content Plan for a client’s new website. This is a crucial step during the development process of search engine optimized copy. A Content Plan  is where we map out the keywords used for every page. Extensive research is performed in order to determine how users are searching for products and services on the web. Universal keywords to be used on every page are established as well as focused keywords targeted to specific topics unique to each page. Though this task is very time consuming, it serves as the foundation of effective online copywriting.

Project Coordination duties will surely be peppered throughout the day and as many of the projects I oversee are coming to a close, quality assurance testing will definitely require a large portion of my time.

Lastly is beer time! (One of the many reasons why DDA is such a cool place to work) Happy Thursday everyone!

I run the risk of sounding like a motivational speaker, but the old adage that belief in yourself must start from within, is a statement to live by. Recent circumstances have reinforced this notion, and I find myself needing to reassure my self-confidence in order to achieve. In a business where the creative mind is your key to success, belief in one’s abilities is vital for the continued output of quality work. Search engine optimized online and print copywriting, graphic design, video production, and more demand   the commitment of confident individuals that are sure of their talents and abilities. Just the tiniest seed of doubt can oftentimes hinder one’s progress.  That is why self-reassurance and the affirmation of your own abilities should become a daily ritual.

When observing the caliber of work that is produced by the staff here at Dynamic Digital Advertising, the quality of graphic designs, corporate and medical videos, scripts, programming, and creative copywriting, never ceases to amaze me. This level of continuous quality and innovation obviously comes from a team confident in his or her talents.

So, I plan on starting this ritual of “I can” and now I must do!  

My position at DDA is anything but redundant or formulaic. We consider ourselves a full-service advertising agency that caters to the specific needs of every client. Consequently the scopes of projects we handle are vastly varied. We do it all; from corporate and medical videos, training programs, e-commerce websites, to search engine enhanced copywriting, our capabilities are truly enormous.

With that said, work at DDA is a continual learning process. While I may be well versed in advertisement and creative copywriting, I must perpetually expand my knowledge to acclimate myself to my clients’ products and services.  For every project, the target audience and philosophy of the product and company must be considered. A style of writing and voice is tailored specifically to represent a company’s services and products in the most appropriate and effective way possible. The role of a copywriter is therefore dynamic and never static. We are like chameleons, adapting to every situation in order to achieve the ideal result.

As a Project Coordinator I work closely with each department. Everyday I learn something new about the video production process, database and admin programming, as well as graphic design. No, my job here is certainly not boring and I am thankful for this.

It’s amazing what a few words can do. I have found that every day you should try to learn something new- if not, how boring would life be? Everyone around you has bits and pieces of information that you never knew before and it can be so amazing to learn. Here at DDA, I am surrounded by  amazing people with a wealth of information. Our talented writers are constantly producing tons of creative copywriting  that never ceases to amaze and entertain me. Along with our animators, programmers and photographers, I can learn and have fun without even trying!

Appealing to the needs of a specific target audience seems like an elementary concept in the world of advertising. Actually applying this concept on a daily basis for companies in a broad range of industries can be challenging. Effective creative copywriting takes a solid understanding of a company’s mission and direction, products and/or services, as well as the wants and needs of a target demographic in order for the right messages to not only be heard, but remembered.

For example, when writing for Dynamic Digital Advertising (DDA) Corporate and Medical Training, the latest division at DDA, I (as an online Copywriter) must consider that organizations need innovative training tools that promote motivation and memory retention, but that are priced within a predetermined training expenditure. When writing for a clock manufacturer, one must understand that schools need synchronized clock systems that are easy to install, offer flexible placement, and are inexpensive to maintain.

Although this concept can be daunting at times, generally speaking I find it to be rewarding. Learning about different groups of people and their associated needs in a given context fascinates me. Perhaps this is the reason why I did well in my Sociology and Psychology courses in College. I believe this concept gives people in the field of advertising an edge over business counterparts because we are able to delve into different worlds and different industries from one hour to the next. I’m grateful to hold a position as a Copywriter at DDA and utilize my intuitive nature in a valuable way for our company and our clients.

My job as an advertising Copywriter does not end at 6:00. This is not due to the fact that DDA demands overtime, but rather because the field of advertising is all-encompassing and the creative mind works on no time schedule. Outside of the office, I find myself analysing commercials, print ads, direct mail pieces, radio spots, billboards, etc. to determine the target audience and to decipher the message being conveyed. I often reflect on what was successful in making me think about the promoted product or service, as well as what failed to grab and maintain my attention. I admit, because of this, it can be difficult to watch television with me since I am always questioning, analyzing, and criticizing.

The information I gather from observing others’ advertising and marketing objectives in different media is broken down into theories: those that have been proven to be effective versus those that have been proven to be futile. From this, I am able to extrapolate what theory to use for my own creative copywriting. For me, it’s about taking what exists and reinventing the wheel in a way that works for me, my clients, and their customers. Creativity is not something that one can turn on and off; it’s there all the time as one gathers and assimilates information so that when the time comes to implement, one can emerge with new and innovative ideas.

Whereas I once thought I was being overly critical of the media around me, I’ve now come to appreciate this aspect of my personality, realizing that it’s what fuels my work and my desire to be the best Copywriter I can be.