This morning we held a kick-off meeting for a new site we will be developing. I have to say, I am very excited about this project as this is one of the rare opportunities that DDA can truly flex its creative muscle. Many times with projects, whether they be a tradeshow graphic, brochure, or custom corporate and medical video, our creative freedom is limited to the clients comfort zone. But with this particular company and product, we have received the green light to strive for innovative and ground-breaking site concepts, animations, and interactivity that will lead the way for future site development.

It is a joy to watch the imaginative wheels turn.  The new ideas brought to the table push the boundary of the norm and open opportunity for immense success. Site interactivity, that employs the user’s involvement, is the answer to effective websites that inform, engage, and entertain, and DDA’s website development service is continuing to reach for the best methods of application.

Videos, 2d and 3d animations, site navigational elements and more, combine to make a user experience unlike any other. Excited?  Yes, I am.

The one thing you can never accuse the DDA team of lacking, is passion. From the search engine optimized websites to the custom database and admin programming, the level of output put forth by the graphic designers, videographers, copywriters, and search engine optimization specialist is of the utmost quality. I’ve been with DDA’s full-service advertising agency for over a year now, and I’ve come to realize we are a team of overachievers. And as Martha Stewart would say, “that’s a good thing!”

When developing complex websites, innovative graphic designs, and technical or market driven copy, having a team that genuinely cares about producing the best product possible is key. We strive to not only please our clients, but also one another. By constantly pushing the boundaries and reaching for better ways of carrying out tasks, success is bound to occur. I think this is why a majority of our clients develop a lengthy relationship with our team. They may initially turn to us for a tradeshow display or brochure and later decide to partner with us for a corporate website, custom animation video, or more. We are experts at building marketing systems that establish a powerful marketing foundation that lifts our clients to greater levels of success.

So, continue overachieving team. It definitely is a good thing!

When I was in college studying illustration, one of the biggest fears of the industry was stock illustration. These days, there are multiple sources available for inexpensive stock imagery including illustrations, photos and videos. Certainly stock imagery has its place for helping in the development of a concept, being used as a placeholder, or when creating a fresh image is outside the budget or scope of a project. Although stock imagery is a quick solution, the reality is that it will never replace the need for customized visuals. There also exist sources for creating videos and websites from prearranged templates. My thoughts on these services are the same as for stock imagery: using cookie-cutter templates will never deliver the same results as a custom made product.