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Made to Last

Wednesday, April 30th, 2008

Yesterday, I wore a shirt that, believe or not, is 7 years old.  And to my shock I received numerous compliments. The shirt is made well and possesses a timeless design that makes it suitable for wear today.   Though it has been well-worn and washed countless of times, the color and shape look good as new. This timeless approach to garment design reflects DDA’s approach to website design, brochure development, custom corporate and medical videos, training programs, and more. Our goal isn’t to generate an end result that is in fashion and suitable for only a short period of time, but to rather design websites, graphic designs, and content that is timeless.

DDA has always considered itself an innovator in the field of digital advertising. We don’t follow the trends but create them, striving to foresee the future to achieve a video, corporate or medical training program, or website that will stand the test of time. Though video has recently become the latest movement in website design, DDA has been practicing this approach for years. This progressive attitude toward digital advertising is why DDA, in my opinion, is so successful. Like my well-loved shirt, the work that we produce will surely be beneficial to our clients for years to come.

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Posted in Copywriting, Elise

Who doesn’t like Apple commercials?

Tuesday, April 29th, 2008

Apple is always coming out with new and exciting technologies, and along with them, cool and trendy marketing  campaigns and video tutorials.  I can go into a slew of their various computers and gadgets, but I think we are all now pretty familiar with what they offer.  Their website includes elegant videos, packed with guides and tutorials on the various functions of their products. The overall message being that you are purchasing a solid, clean, cool and smart tool (which for the most part they are). A number of clients reference Apple’s videos and tutorials for their projects. The basis of the Apple videos are fairly straight forward; direct, uncluttered, smooth and featuring good music. With all of our projects at DDA, these elements are always part of our formula for creating a great video. But at the same time, we bring a unique approach and experience to each client and their project, making them stand-out from all the other Apple want-a-be’s.

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Posted in Laurence, Video Production

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