Before we moved into our new space, Dynamic Digital Advertising (DDA) purchased 7 wooden easel stands to place in different locals around our office to enhance a client’s visit and provide some visual eye candy for our 20+ employees. The graphic design department was asked to create a set of 7 posters, one for each department - DDA Corp, DDA Video, DDA CMT (Corporate and Medical Training), DDA Medical, Graphic Design, Website Development, and Programming. It’s an exciting project and one that I hope to begin today; roughing out some preliminary concepts and conceptualizing on how they will all work together as a unit and then taking them “one step further.” This “one step further” idea is and has been a key philosophy at DDA. 

You ask for a poster design and we may deliver a poster design along with a corporate video for use on your website. You ask for a logo design and we’ll prepare 10 logos that can make choosing one quite difficult. You ask for a website and we may deliver an interactive, search engine optimized, expertly written and designed website experience.  So, as we begin the designs for this set of 7 posters I do know that they won’t be just posters. They will become a website, a video, an animation, and an entire new DDA Experience. 

Dynamic Digital Advertising has provided corporate and medical training materials to businesses for a long time, but only recently have we begun to market those services as a distinct from our other offerings. Like DDA Video and DDA Medical, divisions of DDA Corporate, DDA Corporate and Medical Training is simply a specialized set of services within the whole. We still do everything in-house, and we market it separately more to advertise our abilities to clients who might not be aware of our range, and to make it easier for prospective clients to find affordable, impressive, and technologically cutting edge training tools.

Currently, the writers are working on developing content pages for DDA Corporate and Medical Training (in our time not spent writing content for clients and coordinating projects). In writing about previous training tools we created, I am learning about what we have done, and what we can do. It goes so far beyond advertising. Every day I am learning how far we take the concept of a “full service” advertising agency–farther than I ever thought to go. I guess that’s why DDA has continued to grow, in times of economic growth or stagnation: because we never stop thinking of ways to serve our clients, and to help them serve their clientèle, employees and peers.