In the current economic slowdown, many companies are afraid to take risks on new marketing and advertising opportunities. They want to do what’s tried and true. Well, I ask these companies to open their eyes to changing times. Our economy is not just the result of cautious spending, but of conscious spending. The environment is quickly becoming top priority as we realize how fast our natural resources are disappearing. That said, print materials like direct mail pieces are few and far between. Even trade shows are going virtual, eliminating the need for massive print and production costs.

Now is the time to leverage the services of a professional advertising agency that is in tune with current economic, political, sociological, and cultural changes. And that agency is Dynamic Digital Advertising (DDA). We have been implementing a proprietary search engine optimization (SEO) process since 1996, before the SEO industry even existed. We saw an incredible opportunity for both small businesses and fortune 500 companies to take advantage of the Internet and grow their organization to unlimited levels of success.

This practice is commonplace at DDA. We see an opportunity for our clients as times change, and design, develop, and implement the tools that help them maximize on the opportunity for a substantial return on investment. Don’t waste precious time by holding back on your advertising initiatives, or proceeding with old standby options. Forge ahead in this exciting time in our world, and take advantage of available opportunities that will work today and tomorrow as we shift focus in the years to come. Contact DDA to find out to how.

Reports on expenditures on Search Engine Marketing indicate that not only is there another record growth year on tap for SEM, but that the increase of 37% is at the expense of other forms of advertising such as direct mail, broadcast, and trade advertising.

Great! American and global business continues to grow in its understanding of the value and opportunities search marketing offers to B2B and B2C advertisers in almost all markets and industries. The shift from more traditional advertising venues to Search marketing is not only because SEM tends to be more effective, but because it is generally more cost effective and more easily tracked and managed. It is really advertising one-to-one to the end user and advertising that is presented exactly when the end user is most interested.

Here’s the one major flaw with most firms’ Search Engine Marketing Strategy; 90% of the current year SEM expenditure is directed toward Pay-Per-Click advertising and not the far more valuable and far more cost effective Organic Search Marketing. Why, because America and Americans love the easy, quick fix way…even if it isn’t the best way.

Organic Search Engine Marketing, done right does cost more. It should, it is a lot more work. It involves proper keyword search pattern research, competitive analysis, content planning, keyword appropriate content development, special website architecture, pre-launch optimization, post-launch optimization, metrics, reviews and ongoing perpetual refinement.

The properly developed optimized website development will always result in a bigger website, more credibility with the major search engines, significant search engine rankings, and vastly increased organic search traffic. Unfortunately, this website development process, while pioneered and practiced daily by DDA, is rarely done elsewhere.

Contact DDA for detailed information, statistics, reports, testimonials and a customized proposal to help your business dominate the first-page ranking results on the major search engines.

DDA subscribes to several business practices and principles that directs everything we do. They are transparency, ethical conduct, and doing the right thing. The practice of these are both just good, sane, logical and practical approaches to client and vendor relations and emotional, cerebral and feel-good-about-yourself practices and beliefs that allows one to look himself or herself in the mirror each morning and sleep well at night.

Some definitions through the eyes of DDA:

Transparency. I like to think I am a good communicator. I know I am a lousy listener. My other career path might well have been as a history teacher and I sometimes wonder if the excitement of the advertising and business world overwhelmed my common sense.

Despite my best efforts, I recognize that four people in a meeting or discussion will leave with four slightly or largely different understandings of what just happened, what information was shared, what conclusions were drawn, and what the next steps are. Since we believe strongly that good process is at the core of all efficiency, somehow each successful advertising, branding, or marketing meeting must result in common understanding, shared goals, and a focused unified vision of the end game.

Transparency tools are woven into and heaped upon every advertising, branding, or marketing project we undertake. DDA TRAC (Time Resource and Accounting) is an in-house developed, Internet-based time tracking database tool. The result is that every hourly billed project including programming, logo design, graphic design, copywriting, photography, video, 2D and 3D animation, illustration, trade show displays, large format graphics, print design and print production for sell sheets, catalogs, brochures, flyers, direct mail, business cards, training portals and tools, CME design and development and even search engine optimization (SEO) is invoiced accurately. No time, not one minute is rounded up or added on, and every invoice is accompanied by a detailed minute-by-minute description of how the time was spent. On time, On budget, On TRAC every time.

Additional tracking and reporting tools abound. DDA’s search engine optimization (SEO) work has a series of metrics that perpetually report website visitation, usage, pathways, experience-based mapping, rankings, and much more. Website analysis means corporate websites can be better understood, improved, and managed.

Online proofing development websites are assigned to each client and each project. Our clients see every project unfold, improve, and take shape and their input is welcomed, requested, and insisted upon every step of the way.

Transparency is as much an attitude as it is a report or tool. At DDA, we believe that direct communication is the hallmark of a truly professional service-oriented vendor. We answer the phone, have project coordinators for each client, welcome questions and love client interaction. Every project is a blend of skills, expertise, information, and point-of-view provided by both the client and DDA.

Call us anytime. At DDA, the Transparency is clearly better.

Ethical Conduct to follow Monday.

Doing the Right Thing to follow Tuesday.