As a professional advertising copywriter at DDA, I am responsible for developing creative and effective copy for website designs, brochure designs, and direct mail pieces, scripts for video and animation production, and much more. I must be flexible enough to switch topic, industry, and media format from one minute to the next. In my experience, I’ve found that clients either “get” your work or they don’t quite understand why something was worded a certain way.

Typically, I submit my content to clients for their review with little to no commentary because I truly want to gauge if it worked to convey the right message. Most of the time, clients follow the intention, but sometimes clients are at a loss, which happens most often when working with international clients who rely on us to develop copy on their behalf that sells in the U.S. or when working with clients on a search engine optimized website where there are a million and one intricacies involved in developing first-page ranking copy.

Because it happens so infrequently that I need to explain why I wrote what I wrote in the fashion that I did, I almost welcome the opportunity to clarify things so clients know that there is a method to the madness that is advertising copywriting. Whether it’s for word structure, word play, high search engine rankings or any other strategy, my copy does have purpose. Once clients see all the thought that is involved in the development of their copy, they have a renewed sense of appreciation for the written word and a respect for the copywriting services of DDA.