My mind is racing a mile a minute and I am unsure as to why. I am trying to get everything as organized a possible so that while I am out of the office next week everything runs smoothly. I have composed a rather detailed email that explains everything that is going on from my perspective and someone has been assigned to check my email and handle my responsibilities for me.

Every time I take a moment to stop and think of what I may have missed I realize how silly this seems. Here at DDA, we have a system in place that keeps everyone who is involved with a project in the loop as to what stage that project is on and everyone here is more than capable to assume someone else’s responsibilities with ease.

Some projects are clear cut, others are not.

As a full-service company, we see a lot of versatility in the work we do — video production, animation, website development, illustration, brochures, catalogs. I could go on but I think my point is clear.

There’s one constant variable throughout it all — the client steers the project. Our ability to provide any service needed, from programming to copywriting services, means that we can go in any direction a client wants.

If they call about a website and through discussion decide a video would also be appropriate, we can do it.  If they want to add a certification or training component to a CD-ROM, we can do it. Tracking usage, logo design, tradeshow banner, video script — we can do all of that too.

A prime example of our ability to meet just about any need, is a client we are currently working with on a variety of projects. They began wanting marketing and branding, and from there it’s mushroomed. We have gone from logo design to video to website development and back to video again. This client’s business is growing rapidly and as his needs and focus shift, we shift with him, providing exactly what is needed to meet his vision.

Not all projects are like this. Some are straight forward.

But regardless of the size or scope, through our vast ability and focus on customization we are establishing relationships, not just providing services.

Whether it’s a DVD or a little bit of everything, our clients are getting a partner not just a vendor.

At DDA, a graphic design company, we are lucky enough to work a four-day work week. So after today our week is half over. I woke up in a great mood today, maybe it’s the gorgeous weather, hearing my favorite song on the radio on my way in, or the fact that I was able to zipper up with ease pants that didn’t fit me last year!

Whatever it was, I am happy as can be. Coming into work as a Search Engine Optimization specialist means everyday brings something new. Each website in our SureThing Optimization Program, whether designed by DDA or not, is unique and needs its own focused optimization.

From search engine and directory submissions to meta tag enhancement, we cover all bases when optimizing a website. Using our keyword research and content development services, each of our client’s websites have the necessary components to achieve higher rankings in the major search engines. Our own website statistics show that we have 1698 terms with 1st place rankings on Google.

Everyone at DDA plays multiple roles. One moment I may be a Production coordinator, or a SEM specialist, perhaps a print project estimator, and in my “down time” I am responsible for invoicing completed projects. To assure that we stay on track with our estimates and billing everyone at DDA logs their time spent on a project into the DDA TRAC (time and resource accounting).

As a member of DDA prepares to work on any project, they must first log in to the appropriate TRAC. Each individual project is assigned its own TRAC. The TRAC will log in all time spent on a project, a description of what was done during each time frame that the project was worked on, and what type of work was done. Once a project is complete, all TRACs associated are closed and printed. All TRACs for the same project are put together and the invoice is written up.

Since everyone is responsible for multiple types of work, the TRAC assures that time is billed appropiately for the work. With the Type of Work column, I know what each person did during their time with the project. Invoices are as accurate as possible and there is no chance that you are paying for time that was not spent on your project.