Build any house without a solid foundation and you’ll quickly find your walls crumbling. The same goes for website development, corporate and medical video production, graphic designs, and more.  Without the parameters set and the basics confirmed, progress will be slow, shaky, and inefficient.

We set these solid foundations with a kick-off meeting. Conceptual concepts are secured, deadlines are established, and marketing themes confirmed. From here, DDA graphic designers, web developers, and creative and online copywriters have the necessary information needed to lay the first elements of the project.  

To ensure a smooth and efficient production process with little to no surprises, we seek client approval with every completed step. Without this system in place, countless of hours could be spent on an undesirable direction. Our goal is to deliver a website, brochure, corporate or medical training program, or tradeshow display that exceed our client’s expectation and the system we have in place guarantees this.

Nothing is more satisfying than finishing a massive project. I think the feelings of accomplishment and relief are universal to all when a task comes to a close that you have invested much time and effort. But though this feeling of elation may be addicting, rushing to complete a project just for the sake of finishing is a grave mistake. This holds true for all projects here at DDA. Creative online copy must be proofed and re-proofed, custom admin and database programming functionality must be verified, and graphic designs should be thoroughly reviewed. If not, you may experience a few moments of the “I finished a project” feel goods, quickly followed by regret for the oversights.

At DDA we have set in place a system of review to try and eliminate these faux pas. Every page of copy is thoroughly reviewed by fellow writers. After the page is posted to a website or laid out in a stylish design, round two of proofing commences. To some, this may seem like overkill, but our clients expect and deserve the highest caliber of work and this system of retracing our steps to ensure accuracy is a means of guaranteeing quality.

So, with every project completed, comes an equally important task of quality assurance.  Without it, the minor oversights will overshadow the hours of hard work. So test, test, and re-test!