When I think of cookie cutter, I think of the dictionary’s definition… a device, usually of metal, for cutting shaped forms, as circles or stars, for cookies from dough that has been rolled flat. This is probably because I love baking!

Baking was one of my all time favorite things to do with my Mom. She baked all of our elaborate birthday cakes and always had cupcakes ready for us as a little surprise on holiday mornings. I have taken her recipes and secret tips and continued the baking tradition. From cakes to cookies, cupcakes to cobblers she taught me how to do it all. Over the years, I haven’t had as much time to bake and at times have resorted to running to the store to pickup something from the bakery section… but this weekend I was back in the kitchen and baking cakes, cupcakes, and making sand pudding.

In today’s world, cookie cutter has come to mean the footprint/shape/base of something that is the same and repeated over and over.

Cookie cutter is probably used most often to describe website design. Other website design companies are using templates to create websites. DDA knows better!

Search engine optimization could also be considered to be cookie cutter by having the same meta tags on each page etc. At DDA, a search enging marketing company, we take the time to focus each individual page of an optimized website on a specific topic. We treat each of the sites that are enrolled in our SureThing Optimization Program like we are baking them from scratch, in a sense, making sure that each site has the proper ingredients to increase their website rankings on Google. And when the timer has gone off… our client’s websites have achieved numerous rankings on the first page of Google.

At DDA, we leave the cookie cutters at home!

Time rules my life. I seem to do everything at the same time everyday. I am always on time if not early… and on time to me means at least 5 minutes early for any event. So when someone tells me that they will be at my house at 8:15 a.m. to pick up my daughter for “take your daughter to work day,” they get a phone call at 8:14 a.m. seeing if it will take more than one minute to show up.

Ten minutes later, I am mentally stressing and seeing how much time left I have to take my sons to school and race to work. Somehow, time was on my side and I didn’t get a single red light on my way to work.

After arriving at DDA, a graphic design company, I sit at my desk, check the clock (of course) and begin my role as Search Engine Optimization Specialist. I check my calendar to see which websites I will be optimizing on each hour of my glorious Thursday.

With our SureThing optimization program, we take several steps each month, and over time this increases website rankings. It is very interesting to see how the work that I do on a monthly basis helps a website climb higher in the major search engines.

I would continue… but I only have 2 minutes until I need to begin optimizing my first website of the day.