After making it through my weekly case of the Mondays, next up comes the Tired Tuesdays. It’s not so bad, since at DDA, we work a four-day work week. So after today my week is half over.

With my cappuccino in hand, I check my emails, check my calendar to see which websites I will be optimizing today, and of course there is that request for something that was not scheduled. All tasks will be handled, completed and all of this with a smile on my face to compensate for the bags under my eyes.

Website optimization is a tricky task. Knowing what the major search engines are looking for and implementing those items into your website without changing the website design, functionality and overall appearance, can be challenging at times. And once Google changes its mind on what is the most important element for a website to have, I need to go back and make the updates.

Years ago, keywords were everything to Google. I would create lists and go back and forth with clients on which keywords were just right for their website. Nowadays, Google doesn’t even weigh as much importance on keywords as much as having keyword-rich content.

DDA, a search engine optimization and marketing company, stays ahead of the game and knows what optimization aspects to implement into our clients websites. Not to mention our own website that is over 3,000 pages! www.zeroonezero.com.

As I look at my day ahead, full of sips of cappuccino, Dreamweaver and Filezilla, I know that the efforts I put into my clients website, will over time increase their website rankings.

Happy Tuesday Everyone!!

The advancements over the years in technology amaze me. I was thinking about this last night as I took my son into a public restroom and he was just holding his hands under the sink and patiently waiting for it to turn on by itself! It wasn’t an automatic sink so we actually had to turn it on by ourselves. Years ago this wasn’t even an option. I was in Philadelphia over the weekend and saw people riding around the streets on automatic scooters. We live in a world of automatic toilets, sinks, doors and even trashcans!

It makes me also think about the technology that has become normal for websites. When I first started working here, I don’t even think we had a website! Our first site was very basic, with text links and images of completed projects. Over the years, as you can see in our timeline, our website’s design began to transform. Today, our website has grown into a 3,000 page site with interactive flash elements, pages upon pages of keyword-rich content, magic layers and more! DDA is constantly adding to our website to keep things fresh and to keep up with the latest technology.