As evidenced by the pollen caked on the back window of my car, spring is officially here. Though with the sloppy weather of the last couple days it feels more like fall.

Regardless, it’s suddenly seems like everything is waking up around us, and in terms of New Business Development, everyone.

After a very brief lull, proposals have kicked backed up again with a vengeance. This means the majority of my days at DDA are now being spent on conference calls, e-mails, preparing proposals, internal meetings and discussions, and returning calls.

It is a very time consuming and involved part of my job. A large reason for this is the way DDA handles inquiries and every job it does — whether it’s web development, video, animation, graphic design, etc. — as I know I’ve written about before, in a very customized way.

There’s a process to determining what the best strategy for any project is — and it almost always begins with a conference call. This is where we connect with the client and really flush out what it is he or she is looking for.

From that, one of the department heads — website, video, graphic design, or programming — will prepare a time estimate. As we pride ourselves on being as cost efficient as possible and always staying as close to possible within the perimeters of the estimate, this can be tricky, and often requires several revisions and changes.

As one of four professional writers on staff, it is my job, as well as that of the other writers, to take the time estimate and turn it into a quote.

As you can imagine, with so many inquires flooding in as of late, this little process takes up quite a deal of time. But it’s a critical piece to retaining the customized and detail-oriented approach that makes us DDA.

A large part of being a writer at Dynamic Digital Advertising is new business development and project coordination, both of which are time consuming, but rewarding. If a company hears about DDA’s services, such as video editing, website development, logo design, print ad campaigns, search engine optimized content (the inexpensive and highly effective alternative to pay per click and paid online ads that DDA has mastered), they will send an inquiry via phone, email or fax, and from there one of our organizational masterminds will assign it to one of the writers.

The writer will then look up up from his or her mountain of content to be written (which we plow through with admirable speed and skill), and it is often a welcome change of pace to look stop writing copy and get on the phone with present and potential clients.

Once we have determined what services the client wants, and projected a schedule and price estimate, it is then the DDA writer/ project coordinator’s privilege to harangue the poor animator/ designer/ programmer assigned to the project. Currently, I harass over three coworkers via phone, email, and sometimes in person (just to shake things up). Any work done by DDA is going to be top quality; it’s the top speed part that the project coordinator has a role in.