Too much of a good thing is a bad thing. Although I enjoy writing search engine optimized copy, doing nothing but this 10 hours a day, 4 times a week can get monotonous. But luckily, the tasks of a creative and online copywriter are varied here at DDA. Our time is divided by Project Coordination duties, new business development, and writing. Plus, as we are a full-service advertising agency that specializes in all things digital, our writing responsibilities vary greatly. We do it all, from custom script development to creative brochure writing, the monotony never sets in here at DDA.

Next week for instance, I’ll be working on a training video script, optimized pages of content for DDA Corporate and Medical Training and an acrylics coating company, as well as proposal development and project coordination responsibilities. With so much variety, bored is never an adjective to describe one’s mood while at work.

The last remnants of winter are finally dissipating and in its wake, spring is slowly but surely emerging. The trees are budding, the weather is warming, and the birds have returned from their southern winter hideaways. And like the welcomed exist of winter, many of my projects are coming to a close. This week alone I expect to launch, or come close to launching, three websites I currently oversee.  This final step is not only exciting for our clients, but also for the DDA team as well. Many times, every department is involved during the development of a custom website. The creative online copywriting team produces search engine optimized copy, the design team creates a pleasing aesthetic that not only appeals to the user, but effectively illustrates a purpose through design, the video production team integrates videos, and the programming team puts forth functionality.  When so much effort is invested, nothing is more pleasing than seeing the final website live and accessible to the public.

Personally, as an online copywriter, I feel a rush of excitement and self-worth when I type a keyword into Google and see the client’s site appear on the first page.  The many hours poured into generating copy that not only is clear and market focused, but is search engine friendly can be difficult, and when your hard work is proven effective, nothing is more rewarding.

My position at DDA is anything but redundant or formulaic. We consider ourselves a full-service advertising agency that caters to the specific needs of every client. Consequently the scopes of projects we handle are vastly varied. We do it all; from corporate and medical videos, training programs, e-commerce websites, to search engine enhanced copywriting, our capabilities are truly enormous.

With that said, work at DDA is a continual learning process. While I may be well versed in advertisement and creative copywriting, I must perpetually expand my knowledge to acclimate myself to my clients’ products and services.  For every project, the target audience and philosophy of the product and company must be considered. A style of writing and voice is tailored specifically to represent a company’s services and products in the most appropriate and effective way possible. The role of a copywriter is therefore dynamic and never static. We are like chameleons, adapting to every situation in order to achieve the ideal result.

As a Project Coordinator I work closely with each department. Everyday I learn something new about the video production process, database and admin programming, as well as graphic design. No, my job here is certainly not boring and I am thankful for this.

Appealing to the needs of a specific target audience seems like an elementary concept in the world of advertising. Actually applying this concept on a daily basis for companies in a broad range of industries can be challenging. Effective creative copywriting takes a solid understanding of a company’s mission and direction, products and/or services, as well as the wants and needs of a target demographic in order for the right messages to not only be heard, but remembered.

For example, when writing for Dynamic Digital Advertising (DDA) Corporate and Medical Training, the latest division at DDA, I (as an online Copywriter) must consider that organizations need innovative training tools that promote motivation and memory retention, but that are priced within a predetermined training expenditure. When writing for a clock manufacturer, one must understand that schools need synchronized clock systems that are easy to install, offer flexible placement, and are inexpensive to maintain.

Although this concept can be daunting at times, generally speaking I find it to be rewarding. Learning about different groups of people and their associated needs in a given context fascinates me. Perhaps this is the reason why I did well in my Sociology and Psychology courses in College. I believe this concept gives people in the field of advertising an edge over business counterparts because we are able to delve into different worlds and different industries from one hour to the next. I’m grateful to hold a position as a Copywriter at DDA and utilize my intuitive nature in a valuable way for our company and our clients.

Today is the start of what I expect to be quite a busy week. As a member of the copywriting team, my responsibilities extend well beyond the role of creative online, print, and video copywriter. My day can consist of project coordination duties, new business development, and quality assurance tester for admin and website programming. This week I expect to be well immersed in all roles.

My first priority is to oversee the launch of Chains-and-Charms.com. Along with this quickly approaching deadline comes the need for extensive testing.  Link functionality must be verified, custom programming must be confirmed, and performance and stability must be established before making this site live. My goal will be to expose the errors and ensure they are resolved before the site launches.

I am also writing search engine optimized copy for Dynamic Digital Advertising’s new division, Corporate and Medical Training (CMT),  as well as developing a content plan for a new website. On top of this, I must ensure work continues at a steady pace for several projects that I am overseeing. This week will surely be a busy one and I will need to pay special attention to managing my time effectively. Though the pace may at times be brisk, I enjoy the diversity of responsibilities.

My experience in online and creative copywriting has exposed me to a variety of subject matter and styles of writing. Today my focus is centered on technology-based training for the corporate and medical realm, but tomorrow my focus may be on writing optimized copy for a pharmaceutical distributor, manufacturer of seals, or a jewelry retailer. This is the aspect of my job that I love the most. Not only do I get to exercise my joy of writing, but I also get to explore exciting new topics and industries.

Recently my focus has been centered on developing search engine optimized content for DDA’s new division, Corporate and Medical Training (CMT). In this instance of creative online copywriting, my focus is on generating copy that is not only engaging and market focused, but contains the correct combinations of keywords to ensure your corporate or medical facility competes well in the competitive search marketing world. My position as a search engine optimization (SEO) copywriter can be a challenging one, but I embrace the challenge and look forward to new ones.