Today is one of those days when you find yourself grasping for every minute. One moment you glance at the clock and it’s 9am, the next it’s 3pm and your left pondering where did the time go? These days happen more often than not here at Dynamic Digital Advertising. As a full-service advertising agency that handles all things digital, a single staffer may be juggling multiple projects, client correspondences, and a plethora of other tasks at a single time. To an outside observer, the magnitude of work may seem overwhelming, but to a DDA staffer, the careful balance of projects and the workload comes second nature.

Effective organization is key. Each day we compile our Daily Task list, ensuring no projects have fallen to the way-side and all client concerns have been resolved. To further ensure productivity and thoroughness, a Project Coordinator oversees each project.  With this system of checks and balances we do our best to carry out every project in a timely an efficient manner. 

The programmers, graphic designers, creative and online copywriters, videogrpahers, and Project Coordinators are extremely time conscious. In fact, we track every minute of every day with our very own programming application. This way clients know how time was spent and where it was spent. When you are dealing with tight deadlines and budgets, efficiency is paramount and we continually work to improve our already streamlined production process.

Build any house without a solid foundation and you’ll quickly find your walls crumbling. The same goes for website development, corporate and medical video production, graphic designs, and more.  Without the parameters set and the basics confirmed, progress will be slow, shaky, and inefficient.

We set these solid foundations with a kick-off meeting. Conceptual concepts are secured, deadlines are established, and marketing themes confirmed. From here, DDA graphic designers, web developers, and creative and online copywriters have the necessary information needed to lay the first elements of the project.  

To ensure a smooth and efficient production process with little to no surprises, we seek client approval with every completed step. Without this system in place, countless of hours could be spent on an undesirable direction. Our goal is to deliver a website, brochure, corporate or medical training program, or tradeshow display that exceed our client’s expectation and the system we have in place guarantees this.

Last night I watched Top Chef, a cooking competition show in which I’ve recently developed an unhealthy addiction. During each episode the chefs compete in challenges with hopes of impressing the judges, winning immunity, and passing through to the next round, inching one step closer to the grand prize. The reason I enjoy the show so much, and reserve an hour of TV watching every Wednesday, is because I love the creativity. The challenges are universal to all participants, but the way each chef approaches their meal varies drastically. Even more, the end results are always quite impressive given the amount of time they have to finalize their dish. There may be moments of panic, but inevitably the chefs find their inspiration and work vigorously to meet there specified deadline.

This atmosphere of creativity is not unlike the environment here at DDA. The graphic designers, creative and online copywriters, corporate and medical video production specialists, and programmers all have to work under a certain conceptual umbrella determined by the client’s needs. However, each individual has their own approach and style, imprinting their signature on the end product.  

This is what makes our staff here at DDA so great. If we only produced cookie cutter websites, brochures, and corporate and medical training programs, our business would not be thriving as it is now. Clients turn to us for our creativity and tendency to reach for the innovative. And with a staff comprised of creative individuals possessing various strengths, exciting websites, graphic designs, custom programming, and exceptional video development are guaranteed.

My garden at home is swarming with purple, red, and pink tulips. We planted the bulbs last Fall and almost forgot about them until this Spring, when tiny green stems emerged. This robust display of flowers brought my mind back to work. Like the planting of perennial bulbs, search engine optimized copy yields years upon years of healthy search engine standings with proper care and maintenance. Through extensive search engine marketing research to determine how the public searches, the appropriate keywords are utilized to raise your company’s standing to the first pages of Google.

The creative and online copywriters here at DDA plant keywords into market focused copy to ensure search engine spiders find your site and post it for users to access. The challenge is to generate copy that does not sound clumsy and over-worded as a result of keyword usage. Like any art form, the quality of search engine optimized copy improves with practice and experience and as DDA has specialized in creating websites that rank well since its origin, the DDA copywriters are well-versed at achieving content that is at once readable and search engine friendly.

But like any avid gardener knows, planting is just the start of a successful garden. On-going pruning, watering, and weeding are needed to ensure continued growth. The same holds true for websites. In order to remain competitive, constant maintenance is required. This is where DDA’s team of search engine marketing specialists come in, tweaking alt text, coding, descriptions, and more to maintain the health of the site. To achieve a beneficial site that remains so for years, takes dedication and continued work, and DDA is the team willing to make that commitment.

Today I plan on dedicating the majority of my time to Corporate and Medical Training content development. DDA has set out to expand its website and highlight its ability to generate complex technology-based training methods that effectively inform. Through training corporate or medical videos, custom e-learning programs, intranets, or Continuing Medical Education websites, corporations large and small can exponentially cut down on training expenses with invaluable job training techniques generated by DDA.

This new extension of the DDA website will feature 90 plus pages of search engine optimized corporate and medical training content. The online and creative copywriters utilize a plethora of highly relevant keywords to draw prospective clients to our site to not only inform, but to engage. We must find the perfect balance of keyword utilization, content relevance, and readability. If any one of these elements is neglected, the effectiveness of the writing is compromised.

The process of SEO copywriting can be tricky. The goal is to include the keywords Internet users are searching, but in such a way that the objective is not obvious. It is almost like putting together a complex jigsaw puzzle. You may want to jam two pieces together that do not fit, but time and concentration is needed to find the correct combination of words. When the pieces are correctly joined, the final result is one that is appealing, useful, and informative to all.