It’s Thursday! The end of the week, which means tying up loose ends. I’ve developed a routine of thoroughly checking my Daily Task List to identify projects that seem to have lost steam. Whether a page of optimized content has yet to be reviewed or a script wire-frame for a corporate or medical video has not yet been approved, keeping on top of projects is vital to ensure deadlines are met and expectations exceeded. So, this morning was spent sending a slew of emails to gently nudge my clients to move forward, because like us, I know they too are busy and it is easy for tasks to fall through the cracks.

The rest of my day I plan on pushing to finalize certain aspects of my projects. Three content plans need tweaking, a site needs proofing, and a quote needs preparing. If I don’t finish, I worry. For me, finalizing tasks on Thursday’s are very cathartic and leave me with a clear and stress-free outlook, which is a very good thing because who wants to worry about work over the weekend? Certainly not me.

Today is a big day. The launch of an e-commerce website, that is almost a year into the making, is scheduled to occur in only a few hours.  I find myself feeling like an anxious parent. I worry that the launch will go smoothly, I am concerned that the functionality will stay in tact, and I am hopeful that we have not incurred too many oversights.  And like a proud parent, my expectations are set very high.

Customized programming, video spins, and optimized content don’t even scratch the surface of this site’s capabilities and components. To see it launch and witness the successful interaction of so many technologies is extremely exciting.