Today I am creating a trade show graphic. It will be an addition to three other pop-up graphics we have already created for this company for a past trade show. Their goal for this trade show is to attract employees as the company expands, and this will be the main message for the graphic I create.

Besides delivering a message, another function for trade show graphics can be as part of the trade show booth’s “set design,” creating a background mood through colors and images. Those kinds of graphics are especially fun to create because they can be painterly through the use of collage and texture, sometimes having no text at all.

Trade show graphics have a unique set of requirements for their composition. For example, most of the message usually needs to be toward the top of the banner, if it stands on the floor. The bottom part of the graphic is often partially obstructed by a booth table or pedestal, and of course, people standing in front of it.

The text for a trade show graphic must be large enough to be readable at a standing distance, and succinct, to catch people’s attention as they walk by or look around admidst the hustle and bustle of a trade show.

Because of the large physical size of a trade show graphic, the resolution of the image needs to be lower than if it were a printed piece. This is necessary to keep the file size down, as it can easily exceed a few gigs. The printing process is different for trade show graphics than for printed pieces, and the process varies according to the type of material the graphic is printed on.

There are many unique structures to choose from for trade show graphics, such as pop-up banners, roll-up banners, hanging banners, and more. Options allow for easy portability and installation.

The only thing I wish for in this process, is that I could be at the show to experience the effect!

At Dynamic Digital Advertising, we work with a lot of different clients who have an idea for a project, but an unclear vision about exactly how to bring it to life. When a client changes their mind about a certain design element, aesthetic or aspect of a project, we need to be ready to adapt and roll with it.It is very tempting to let out an exasperated sigh when, after weeks of work on a project (which the client themselves have approved) they decided to change it all up. The first name in our company, though, is Dynamic, and that’s exactly what we are. If a client suddenly has a revelation, whether it be an idea for a design change or a total rework of the project, we are ready to implement the changes and make the process as smooth as possible.

So while I won’t say that having to scrap work and re-do an aspect of a project is one of my favorite things to do, I do understand that it is necessary, and comes with the job. At DDA, we stress the fact that we are flexible and willing to work with our clients to ensure the most streamlined production process possible. If it helps the end product to be the best it can be, we are willing, and more than able to work with it and make it happen.