When I was in college, I struggled to find my niche with regard to a career. I started as an accounting major and then filtered my way through marketing, psychology, sociology, and secondary education to end up with a rare degree in Professional Writing. My hobbies as a child ran the gamut from photography, violin, and sewing to softball, poetry, and singing. I tried almost everything at least once, and for the most part I loved it all. I even liked ballet, although I pirouetted into the wall in a dance recital and rollerblading, although I fell and scarred myself for life.

Today, as an advertising copywriter for DDA, I’m able to enjoy the many different aspects of the career options and hobbies that held my interest when I was younger. I can express my creativity as I did in photography, poetry, and sewing through copywriting services for brochures and websites. I can utilize what I learned in psychology and sociology classes to maintain a good repore with clients, and the organizational skills gained through accounting for overseeing projects from start to finish. For that which I did not necessarily succeed, I’ve learned to pick myself up, dust myself off, and move on to the next venture.

The lessons learned in school and fun as a child I carry with me every day and try to build upon them with practical application. It sometimes amazes me to step back and think about how one’s experiences truly do shape the ethics and capabilities displayed in the workplace.

Effective copywriting often comes down to knowing your audience.

At Dynamic Digital Advertising, we deal with many different types of clients in a variety of industries. As one of five writers, I am often called upon to write engaging copy for a variety of different needs and audiences.

There are many factors you have to keep in mind as a professional writer. You need to know the difference in style between mediums — website content will vary greatly from a video script — and in whom you are trying to reach.

Since a large part of our business is medical, we do a lot of medical writing. Obviously,this varies from corporate work but there are a lot of variations even within the moniker medical. For instance, if I am addressing pharmaceutical companies their needs and concerns are going to be different from a physician, and likewise a health care worker’s primary needs will not be the same as a patient’s.

The first thing you need to consider is to whom you are writing. What are their greatest, needs, concerns, what are they looking for? Then you need to find a way to write it so it will grab their attention. You want to hit the most important points, relay a message you know is sure to bring them to action.

It’s not always easy knowing the exact needs of every audience to whom you are writing, but it’s in critical in effective copy and in making sure our clients are achieving the results they seek.