Everyone likes to eat food with a variety of tastes, sweetness, textures, and ingredients. For example, on Thanksgiving dinner, I like to have my turkey with gravy, mashed potatoes, corn, and greenbeans together, others do not. Dynamic Digital Advertising is strutured in a similar fashion, less the whole food thing. DDA is an advertising agency with numerous services and capablilities such as copywrighting, database programming, medical animation, video production, product photography, web design, and of-course search engine optimization services.

That’s what makes DDA such a great place to work with; DDA is a one-stop-shop full service advertising company, which will aid, assist, and commit to everything clients or prospects desires or needs. DDA is like a meal, it always works out better when you eat everything together.

Thursday! The last day of the week for us lucky employees here at DDA. We have the pleasure of working four 10 hour days, and enjoy 3 day weekends all the time! Now that the weather has become more pleasant- it will be that much more enjoyable!

But that also means that we must be even MORE organized and efficient. DDA is such a diverse company. We offer so many different services, such as video production services, professional photography services, copywriting services, admin programming services, graphic design services, search engine optimization services and advertising services that it would make anybody’s head spin. Yet our competent staff handles these on a daily basis with ease and efficiency. And we will astound you with the cutting edge look and feel that we provide.

We have some clients who have a very limited understanding of what a website with an ecommerce component does. They think that a well-designed site with relevant content, and search engine optimization services will soon turn them into millionaires. This mentality is what we refer to as the ”if you build it, they will come” syndrome.

These clients totally miss the way Google works. True, DDA designed the site well; true, it has relevant content; true, our search engine marketing specialists do a good job of optimizing the site,  but how does it compare to the competition? If company X has 100 great pages, and the competition includes sites with a 2,000 great pages (all things being equal), the heftier sites win out when a customer Googles. 

DDA absolutely can accomplish first-page rankings on major search engines, but website development must be based on our keyword research, competitive intelligence, content planning, and optimization. We understand what needs to be done, and when given the resources, anything is possible. Clients need to fully understand the process and realities.

What many clients fail to realize is their placement in the spectrum of their particular product. If  company X sells a product that competes with similar product in the big box stores, guess where the customer ends up buying. There are some caveats to this simplified statement, the most important being selling to the local customers, but using the website as a sales tool and catalog not for actual online sales.

Concentrating on a specific trading area is a very wise strategy for many businesses. The really savvy clients get this, and work accordingly. Paying attention to their site daily, keeping it up to date, coming to us for changes and maintenance on a regular basis. Just like everything alive — a website needs to be nourished or it will wither.

I am glad to be back in the office today! It’s another beautiful day in a great work environment!

Yesterday, I had classes in the morning and then a one-on-one with my mathematics teacher, who has helped me significantly this semester. Though setting up a meeting with my teacher seems to be a simple task, it requires a few skills I have learned from working at DDA. I have learned that setting up meetings and having patience are crucial to maintaining a long-term client base. I have also learned that when providing search engine optimization services, most clients seem to expect results yesterday, even though when the signed up, they were specifically told that it’s a long-term approach to Internet marketing and positioning their website.

Working at an advertising agency such as DDA, I have learned a lot about the business world and that is something no one could ever take away nor fade away.

Search engine optimization services from DDA involve several steps: keyword research to find the most searched keywords relevant to your site’s purpose, composition and editing of optimized content, and implementation of the new content by our optimization specialists/ web designers.

The advantage to using DDA for this, as opposed to using another ad agency or doing it yourself, is the amount of experience we have. Site design and site updates are second nature to us after fourteen years in the game, and implementation of these services is a streamlined process involving members from different departments who function as one unit.

If you’d like to see your site on the first page of a search engine query’s results, consider Dynamic Digital Advertising search engine optimization (SEO) services. We’ll upgrade your feelings about your website from “content” to “ecstatic.”